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May2017
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What is U-Report? Multi-channel platform designed for meaningful and sustainable engagement of young people on issues affecting them. Attributes: Users opt-in at their discretion FREE to the user via SMS shortcode, 15070 Weekly polls questions Steering committee helps run the platform, composition of which is government, civil society, On top of the SMS channel, Facebook and Twitter Channels can as well be incorporated much as SMS is still the preferred platform of choice.
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Opportunities Advancement in the use of mobile technology
40 million mobile phone service subscription (Source: TCRA June 2016 statistics) 16 million mobile internet subscription (Source: TCRA June 2016 statistics) Increased opportunities for the use of real-time data to influence programming and policy Availability of human resource capacity to support implementation
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Engagement cycle Step 1. Text the word ‘Sajili’ to 15070 and join
Step 2. Participate through weekly polls Step 3. Common voice of U-Reporters is shared with decision makers Step 4. Action taken is shared back to U-Reporters Profile information captured; Age Gender Region District
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Strategic Objectives Scale: Partnerships is critical to grow membership rapidly, target is 200k by end of 2017 Engage actively through weekly polls and sharing of results U-Partners to respond to specific needs Use information gathered as evidence to influence programs, budget and decisions at sub and national levels
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Global footprint 3+ million young people membership and growing
35 Countries live and more in the pipeline Available on SMS & Twitter Global footprint
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Registration Statistics
102,633 U-Reporters 37% Female representation 75 % registration completion rate
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Use case
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Child Marriage Do you think girls should be married before the age of 18? 3,676 Are any rights violated if a girl gets married before 18? 3,283
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CC’d (73% Response Rate) Did you know that 36% of Tanzanian girls are married before they are 18? 62,425 81% Yes
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CC’d Why do you think it is difficult to stop child marriage? 55,612
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CC’d What can be done in your community to prevent child marriage? 50,289 TUZAE KWA MPANGO
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Dashboard real-time engagement
The tool is used to monitor incoming solicited and unsolicited messages
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Achievement in 2017 High level government support has been secured through the Prime Minister’s Office, Labour Youth, Employment and Person’s with Disability Integration now exists with major mobile operators Request has been furnished to all MNOs to support with publishing U-Report among their young subscriber demography National U-Report steering committee established – Inaugural meeting held on 16 February 2017 New partnerships exist with Tanzania Girl Guides and Girl Scouts, Tanzania Scouts Association and Youth Department PMO 102,633 membership -
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2017 plan Ambitions for 2017 Membership
Fully embed U-Report into national and sub-national decision making structures Membership 200,000 U-Reporters spread across the country Minimum of 40% female representation
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Asante!!!
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