1. Slogans

2. What is the purpose of a slogan?
A slogan is a catchphrase or jingle that is associated with a company. It can be catchy and/or briefly describe the company and what it does.
Good Slogans are:
Memorable
Describes the benefit to the client
Differentiates the brand
Leaves a positive feeling about the company for the customer

3. Name that Slogan! “Just do it” “Think Different”
“Shave Time, Shave Money”
“Because you’re worth it”
"Got Milk?“
"There are some things money can't buy. For everything else, there's MasterCard.
"The Ultimate Driving Machine“
 "Melts in Your Mouth, Not in Your Hands“
"The Quicker Picker Upper“

4. Name that Slogan! "Betcha Can't Eat Just One“
"Vorsprung durch technik" ("Advancement Through Technology")
"America Runs on Dunkin”
"Tastes So Good, Cats Ask for It by Name“
"Imagination at Work“
"Can You Hear Me Now? Good.“
"Like a Good Neighbor, State Farm is There”
"Maybe she's born with it. Maybe it's Maybelline.“
"The Few. The Proud. The Marines.“

5. Name that Slogan! ANsewrs
“Just do it” - Nike
“Think Different” – Apple
“Shave Time, Shave Money” – Dollar Shave Club
“Because you’re worth it” – L’O’real
"Got Milk?“ - California Milk Processor Board
"There are some things money can't buy. For everything else, there's MasterCard.”– Mastercard
"The Ultimate Driving Machine“ - BMW:
 "Melts in Your Mouth, Not in Your Hands“ - M&M
"The Quicker Picker Upper“ - Bounty

6. Name that Slogan! Answers
"Betcha Can't Eat Just One“ - Lay's:
"Vorsprung durch technik" ("Advancement Through Technology") -Audi
"America Runs on Dunkin” - Dunkin' Donuts:
"Tastes So Good, Cats Ask for It by Name“ - Meow Mix
"Imagination at Work“ - General Electric
"Can You Hear Me Now? Good.“ - Verizon
"Like a Good Neighbor, State Farm is There - State Farm
"Maybe she's born with it. Maybe it's Maybelline.“ - Maybelline
"The Few. The Proud. The Marines.“ - The U.S. Marine Corps

7. Assignment Create you own slogan for your company.
Must be appropriate
Must be catchy
Must be creative
Once you have your slogan, upload it to Moodle (Word doc or Google Doc) and put it on your business plan