1. Hygiene Spreads Success
Katrin Ease dispenser launch

2. Draft: Kick-off day schedule
08.30 Coffee and breakfast
09.00 Welcome
Looking back – AfH strategy, Hygiene spreads success
10.00 Hygiene in High Traffic Places
11.00 Discussion
11.15 Lunch break
12.00 Release Party (launch)
Releasing the Katrin Ease dispensers. The dispensers will be placed on stands or a nice pedestal, maybe with a washroom patterned cloth under the disp. The effect is “Pull the curtains” maybe with some matching music or fanfare.
There is also a possibility to build a smaller “fake”, mobile stage with curtains for presenting the dispensers. This one could maybe be used when releasing for distributors?
12.30 Katrin Xpert training
Coffee break
14.15 Group exercise
16.00 Wrap-up
17.00 Release Party!! Strip t ease (look but not touch…;)

3. High-traffic areas – where service speed and maximum hygiene play an important role
Airports
Hospitals
Large offices
Shopping centres

4. Did you know?
• The average office desk can be contaminated with 100 times more bacteria than a kitchen table, and 400 times more bacteria than the average toilet seat.
• Viruses can be transferred to hands from hard stainless steel surfaces for up to 24 hours after surface contamination, and from soft materials (pyjamas, magazines, tissues) for up to two hours.
• A mobile phone/handset carries 18 times more potentially harmful germs than a flush handle in a men’s toilet.
• The number of bacteria present on a lift button is almost 40 times higher than on a public toilet seat.
• Hand washing is the single most important way to prevent the spread of infections. 15–20 seconds of hand washing is recommended to remove germs.

5. Infections cost organisations a lot of money
• The average employee is absent because of the common cold 6–12 days per year.
• 70-person workplace = 800 missed workdays
• 700-person workplace = 8,000 missed workdays
• Missed appointments, deliveries, training sessions;
• Problems with logistics;
• Communication breakdowns;
• Costs for seeking replacement in the workforce;
• Disturbance to workflow and resourcing.
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6. Our solution can make a difference
• We can help you avoid hundreds of expensive sick days in your organisation. • Proper Hand hygiene is the most effective way to prevent infections. • With the right towel and dispensers we can ensure good hand hygiene, touch-free dispensing and easy usage. 6
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7. Modern touch-free hygiene with comfortable towels
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8. The new touch-free Katrin Ease dispensers is the most effective way to keep your organisation healthy 8
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9. The link between the overall message and Ease: Katrin Ease - hygiene the easy way
Every Katrin solution and product has a strong focus on promoting good hand hygiene which supports
the overall washroom message – “Hygiene Spreads Success”. Therefore, there is always a link
between hygiene, success and the actual solution/product.
For the Ease family:
Katrin Ease – hygiene the easy way.
Touch-free is the unique feature bringing simplicity to the products. And simplicity means better conditions for washroom visitors to maintain good hand hygiene. The dispensers are easy to use and serve. One moment is all it takes to deliver a sheet of paper towel or a portion of soap.
The message “Katrin Ease – hygiene the easy way” points to the simplicity of both using the dispensers and feeling fresh with clean hands.
It has a strong focus on promoting good hand hygiene, and it surely explains
what Ease brings to the success. 9
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10. Hygiene in practice EASE OF USE
Touch-free dispensing, e.g. Soap dispenser and Hand towel dispensers with sensitive sensors ease the usage, and other easy-working functions promoting good hand hygiene.
EASE OF ADJUSTMENT
Adjustable sheet length and delay; easy to optimise for the user’s own needs. Automatically adjusts to dim or bright light.
EASE OF MAINTENANCE
Easy to refill, maintain and keep clean. The stub roll function makes it easy to load a new paper roll before the old one is consumed. The control window shows when to refill the dispenser. The air freshener with button opening eases maintenance when the dispenser is placed high up. Less maintenance time.
EASE OF HYGIENE
Touch-free gives paper automatically when hands are put under the dispenser. The “paper roll in” mode provides absolute hygiene and high capacity, making sure that visitors will not be out of paper. Easy paper grip from any direction. The safe hygiene lock with Katrin paper to ensure the best quality (other papers do not function with the dispenser). The super soft towel ensures comfort. No bacteria lurking in the soap pump – a guarantee for the most hygienic soap. 10
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11. Ease makes it easy – all the way to the end user
EASY FOR US
Katrin Ease dispensers allow us to offer even better solutions promoting good hand hygiene. This strengthens our credibility and makes our offering to the market stronger. We now have the market’s best solutions and most complete product range.
EASY FOR THE DISTRIBUTOR
Katrin Ease complements our already strong offering through the thought-out solutions of the system. For example, the hygiene lock means that only the Katrin Plus Ease towel will function in the dispenser, ensuring the sales of paper. Other sales-driven factors are the captive disposables and a paper towel with even higher performance in terms of softness and absorption. This means even better business.
EASY FOR THE END CUSTOMER
Katrin Ease helps the customer to offer its users the best possible hygiene solutions, while focusing even more on saving resources through lower consumption (e.g. sheet adjustment/delay) less maintenance (stub roll function) and healthier staff. In this part, the “Hygiene Spreads Success” message will be particularly clear.
EASY FOR THE END USER
Katrin Ease means a safe, easy (touch-free) and convenient way to wash and dry hands while promoting good hand hygiene.
Hygiene the easy way.

12. … and here is what our test group says
• Katrin Ease has been tested in test groups in Finland
• The following has been tested : (list of test points)
• Outcome and comments (input from Frank via Sanna)
Waiting for more info.
Wating for more info from MT 12
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13. Mapping out a washroom solution is easy
QUALITY/HYGIENE DEMANDS
Katrin Ease
Katrin Mechanical
NUMBER OF USERS 13
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14. Mapping out customer needs
KATRIN MECHANICAL DISPENSER
A traditional, mechanical touch-free solution can serve as an almost perfect solution.
Suitable for standard high-traffic locations, such as schools, offices, workplaces and factories.
Mechanical, robust, functional and reliable. No need for batteries.
Uses original Katrin products. Mechanical lock-out system.
No adjustable settings.
Standard refill system.
High capacity.
KATRIN EASE TOWEL DISPENSER
A more advanced, fully touch-free solution is the optimal solution hygiene-wise.
Fits in locations where service speed and maximum hygiene are required (e.g., airports, shopping centres and public washrooms).
Electrical – provides maximum touch-free hygiene. Runs on batteries.
Uses the new 2-ply Katrin Ease handtowels. The lock-out system is programmed to identify the correctly matched Katrin paper in the dispenser.
Adjustable setting. Paper length and delay can be adjusted according to the customer’s own needs. Helps to optimise consumption.
Advanced refill system with stub roll function.
High capacity.

15. Our knowledge of hygiene is a success factor in your organisation15
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16. Evolution 16
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17. Katrin Ease Hand Towel Dispenser
• Touch-free sensor dispenser for Katrin Plus Ease Towel rolls.
• Gives paper automatically when you put your hands under the dispenser. The paper is easy to grip and pull from any side.
• Dual mode – (paper in/out mode) The sensor in mode ensures even better hygiene = one sheet of paper is automatically dispensed after dispenser activation. Towel out mode = a new sheet of paper hangs out of the dispenser all the time and is dispensed automatically when an exposed sheet is torn off.
• Adjustable sheet length and delay – easy to optimise for the user’s own needs. Sheet dimensions: S = 20 cm, M = 30 cm, L = 40 cm. Delays: 0, 1.5 and 3 seconds – makes a difference in terms of consumption. For example, longer sheets are needed in hospitals as the personnel must dry their hands all the way up to the elbow for hygienic reasons. In contrast, smaller sheets are sufficient for effective hand drying in public washrooms.
• Stub roll function – make it possible to load the new roll before the old one is finished > less maintenance time and raised dispenser capacity. If the diameter of the old roll is 10 cm, drop it to the back side of the dispenser and load a new roll.
Color
Paper
length
Delay
(seconds)
Operating
Mode
Green (S)
20 cm
(8”)
Towel Out
Yellow (M)
30 cm
(12”)
1.5
Sensor
Red (L)
40 cm
(16”) 3 17
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18. Katrin Ease Hand Towel Dispenser
• The highly accurate patented sensor adjusts automatically to dim or bright light.
• The patented hygienic lock ensures maximum safety – only the Katrin Plus Ease towel will function in the dispenser.
• The control window shows when to refill the dispenser. Less maintenance time.
• Easy to refill, maintain and keep clean.
• High capacity (up to 800 sheets, which corresponds to 400–530 hand dryings).
• Low power consumption: one battery set (4 batteries) is enough for 50 rolls or over 50,000 hand dryings.
GREY
WHITE
956051 18
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19. Facility management and cleaning personnel
Freedom of choice in using the locking function. Towels are protected inside a dispenser, and an ergonomic key fits all dispensers.
Appealing, compact design. Suitable for all environments and conveys a fresh impression to users.
Control windows make it easy to see when the dispenser needs refilling.
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20. Katrin Plus Ease Towel • Only fits with the Ease handtowel dispenser.
• High-quality 2-ply tissue.
• The luxurious and super soft towels ensure comfort:
- One towel is enough to dry hands  lower consumption.
• Better absorption capacity compared to the other Katrin system hand towels:
- 2 times more efficient absorption
- 4 times faster absorption. 20
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21. Katrin Plus Ease Towel - probably our best hand towel ever
Katrin Ease Towel 2-ply
Katrin Classic System M2
Katrin Plus System M2 1 2 3 1 2 3
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22. Katrin Ease Foam Soap Dispenser
The soap cartridge and pump are sealed together for increased hygiene.
• A new pump is installed along with a new cartridge, which means no bacteria lurking in the pump – a guarantee for the most hygienic soap.
Precise dual sensor technology. Both sensors must be activated in order to give soap. Diminishes leakage, saves soap and helps maintain the sink cleaner.
Touch-free for increased hygiene. Just put your hands under the dispenser to get soap.
Easy to operate, cannot be loaded in the wrong way.
Cartridge volume: 1,000 ml. Enough for 2,500 clean pairs of hands.
Low power consumption. Four batteries give 30,000 doses of soap = enough for 30 users for more than a year.
Vad I texten ska tas bort?
GREY
WHITE
956100
Precise dual sensor technology minimises the mess. 22
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23. Katrin Plus Ease Towel only fits with Katrin Ease Handtowel dispenser
Katrin Plus System Towel M
Katrin Ease Handtowel Dispenser
Katrin System Towel Dispenser 23
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24. Katrin Plus Ease Towel only fits with Katrin Ease Handtowel dispenser
Katrin Plus System Towel M
Katrin Plus Ease Towel
Katrin Ease Handtowel Dispenser
Katrin System Towel Dispenser 24
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25. Katrin Ease Foamwash (1,000 ml)
Enhanced functionality, no leakage or clogging in the pump
New, more hygienic formula
Rich, creamy, comfortable foam
One dose is enough, less consumption
Delightful fragrance
Eco-labelled with The Nordic Swan Label exclusively in its category
1000 ml
954267 25
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26. Katrin Ease Air Freshener Dispenser
Three different modes: light detection – works 24 hours – OFF (to disconnect mode). The light detection mode saves batteries as the dispenser only works when the lights in the washroom are on.
Keyless and easy to open from the button on top of the dispenser, easier for the service staff to maintain.
Low maintenance: only one battery for a delightful, even fragrance 24/7 for one month.
Even odour from the beginning to the end.
Silent.
Easy to program.
Long battery life.
GREY
WHITE
956209 26
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27. Katrin Ease Air Fresheners
Easy-to-open fragrance can
No spray, fragrance is liquid, enables even odor. Also prevents premature evaporation.
Three scents: Apple, Citrus and Rose
Can duration: 1 month.
Apple
954625
Citrus
954618
Rose
954649 27
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28. We are No. 1 with a stronger range28
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29. Marketing materials, (internal/external)
Ads
Teaser
Roll Ups
Posters 29
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30. Launch ideas Theme: Release Party!
Place: Theatre, cinema, concert hall or a place with stage and curtains
Props: Red carpet, curtains, cocktails or Champagne, sparkling wine (no alcohol), etc.
Activity: Sales presentation
Release of Katrin Ease dispensers. The dispensers will be placed on stands or nice pedestals,
maybe with a washroom-patterned cloth under the disp. The effect is “Pull the Curtains”, maybe with
some matching music or fanfare.
It is also possible to build a smaller “fake”, mobile stage with curtains for releasing the
dispensers. This one could perhaps be used when releasing to distributors?
Sales campaign
Sell an Ease package.
All three dispensers for a “good” price together with a contract (one year?) on paper.
Buy a dispenser, get paper.
Buy HT and soap disp., get an air freshener.
Buy a product or a set of products, get a ticket for xx or something exclusive (e.g., an object, a book, a record, etc. to be released soon).

31. Launch ideas Sales contest
All sales activities must have a goal in terms of volume. The staff responsible for sales reps must do
some kind of follow-up during the campaign. It would also be good with milestones. The contest could
be implemented so that the sales reps can earn points according to the degree of fulfilment of their goals. One ticket, two tickets
etc. 5 cinema tickets could be swapped for a concert ticket.
Prize:
Cinema, theatre or concert tickets. Maybe a VIP ticket for a release party or a trip to
some city in Europe. Gift vouchers for new books, records, etc.
Ipod touch!!

32. Give aways making it easier
Tickets for different events, films, theatre, etc.
Touchscreen gloves
Cable wire
Cleaning cloth for smartphones

33. Planned marketing support
Launch materials for Katrin EASE product family:
Internally
Launch manual
Presentation
Positioning card also for ext. use
Launch ideas int./ext.
Launch teaser
Roll-ups
Posters
Xpert module
Ease WR environment photos
Externally
Presentation
Brochure update
Adds/campaign leaflets
Sales campaign ideas
Distribution package, incl. banners and templates
Launch
Press release
Gift ideas
Katrin.com update

34. Hygiene Spreads Success!