1. DISSEMINATION & EXPLOITATION Space Radiation Superconductive Shield SR2S
CERN th December 2012

2. Introduction Carr Communications
Communications, Public Relations and Training Company based in Dublin.
Team of over 30 people
Involved in EU/ FP7 funded research programmes for 5 years across many themes
Eddie Shaw – Director of Public Relations
30 plus years experience in Risk Management, Communications, Crisis Communications

3. Our Team

4. Facilities / Capabilities
Team includes;
communications professionals, broadcasters, digital media experts, trainers and journalists.
TV & Radio Studios for media training, video recording and digital media

5. Key principles of effective dissemination
Clear understanding of who are our target audiences
Clear understanding of the ideas and benefits that we are trying to communicate
Key messages that can be used to sell the benefits to target audiences
Simple and easy to understand language to describe the project and it’s benefits
Clear understanding of the best channels to get these messages to the target audiences
Sign off processes for communication actions - simple and agile
Engagement and interest of all partners in delivering successful dissemination
Clear measures of dissemination success

6. Strategic Framework

7. Changing Attitudes and Behaviours

8. WP 5 Objectives
Objectives: Perform SR2S Project Dissemination & Exploitation Activities
Person Months – 20
Carr
INFN 4
CGS
CS 3
TAS
CEA 1
CERN 1

9. WP 5 Dissemination and Exploitation Tasks
T1: Definition of a dissemination and exploitation strategy and plan – Carr Comm
T2:Presentation of the project - Technology Fair - INFN
T3:Museum and Lab Exhibition - CERN
T4:SR2S Project Website – Carr Comm, INFN
The partners will contribute in the production of outreach material (brochure, gadgets, DVDs) to be distributed on the occasion of the events listed in T1, T2 and T4.

10. WP 5 Dissemination and Exploitation Tasks
T5: Scientific Publications - All
T6:Seminar & Workshops – Carr Comm, CEA, INFN
T7:Radiation Shielding Exploitation & Technology Development Plan – CGS, INFN
T8: Science Media dissemination - Carr Comm

11. Changing Attitudes and Behaviours