2. Agenda
- Storyline
- Market over view
- Our service
- Business model

3. The storyline

4. Huge business potential in language technology industry
568 million euro markets in EU 2008 (Source: language industry in EU 2009)

5. Will classic dictionaries disappear?

6. Will dictionary be integral part of future mobile phones?

7. How this dictionary is going to be?

8. Our service: Ledi - ”Light your language learning”
Integrate personal learning to dictionary use
Integrate service to educational institutions
Make customized services available for masses

9. Four interviews show there is high interest on mobile informal learning
Vocabulary learned mainly by self studying
Informal learning important part of language learning
Teacher Interest in monitor informal learning
Mobile phones are coming integral part of school environment
Not all students have smart phones

10. Value Proposition
Students:
fun and motivating

11. Value Proposition
Professionals:
simple and effective

12. Value Proposition
Teachers:
Understanding and monitoring

13. LeDi Business model

14. Business logic

15. Business logic

16. Thank you.