1. Promotional Concepts & Strategies
Promotional Mix
Types of Promotion

2. Promotion: Part 2

3. Push & Pull Concept Push Concept: Pull Concept:
For example, iPods, & iPhones always sell out! See the line to get in?
Push Concept:
Manufacturers push the product through the distribution channel to the retailer. Particularly helpful with products that do not have a strong brand identity.
Pull Concept:
Enticing or pulling consumers into the store to buy the product. Half-off deals or clearance sales bring people to the store. Designed to create interest and demand.

4. Trade Promotions Slotting Allowance
Cash premium paid by a manufacturer to a retailer to help the retailer cover the costs of placing the product on the shelves.

5. Trade Promotions
Promotional Allowances: cash payment or discount given to retailers for encouraging sales.
Cooperative Advertising

6. Trade Promotions
Sales Force Promotions
Trade Shows & Conventions

7. Consumer Promotion Coupons
Used to introduce new products, enhance sales, and to encourage retailers to stock and display both.
Also, don’t forget about online coupon codes!
Coupons: cou.pon, noun,:
Certificates that entitle customers to cash discounts on goods or services.

8. Consumer Promotion Premiums
Designed to increase sales by building product loyalty and attracting new customers. Grouped into 3 categories: Factory packs, traffic builders, and coupon plans.
Consumer Promotion
Giveaways are low-cost items given to consumers at a discount or for free
Premiums: pre.mi.um, noun,:

9. Consumer Promotion Incentives
Contests, Sweepstakes, Special offers, & Rebates
Generally higher-priced products, awards, or gift cards that are earned and given away through contests, sweepstakes, special offers, and rebates
Incentives: in.cen.tive, noun,:

10. Consumer Promotion Promotional Tie-Ins, Cross-Promotion, Cross-Selling
Partners combine their advertising and sales promotional activities to conduct a promotion that will create additional sales for each partner.
Activities that involve sales promotions between one or more retailers or manufacturers
Promotional tie-ins: noun,:

11. Consumer Promotion Product Placement
Consumer promotion that involves the verbal mention or appearance of a brand-name product in a tv series, movie, or event.

12. Product Placement

13. Consumer Promotion Loyalty Marketing Programs
Each purchase allows the customer to accumulate points for every purchase. They can be used for discounts, free items, etc.
Reward customers by offering incentives for repeat purchases
Loyalty Marketing Programs: noun,: