1. Network Modeling and Business Intelligence Service
Excerpts

2. Network: Internet Growth Drives the Need to Innovate
Key Growth Factors
More Devices
More Internet Users
Faster Broadband Speeds
Huge Amounts of Traffic
Let’s take a look at the demands on your network. Networks have to support more users, more devices, more applications, more types of traffic in more places than ever before. And that’s true of both service provider and enterprise networks.
Worldwide, Cisco has forecast that IP traffic will grow three-fold between 2013 and And it will reach 132 exabytes per month in That’s the equivalent of transporting 45 million DVDs each hour.
By 2018, non-PC devices will account for 57 percent of total IP traffic, reflecting increasing use of web-enabled TVs, tablets, and smartphones. And mobile data traffic will be over 12 percent of global IP traffic by then, up from 3 percent in 2013.
You can’t just bar the doors. You have to cope with this flood.
The equivalent of all movies ever made will cross global IP networks every 3 minutes
Over 20 billion devices
3.9 billion Internet users
Three-fold speed increase

3. Technology: The Next-Generation Network, or Evolved Programmable Network
IP Network Consolidation
of Mobile, Business, and Consumer Networks
Evolved Programmable Network
Driven by the Need for Increased Bandwidth Plus Embedded Intelligence
IP + Optical Convergence
and Network De-Layering to
Reduce CapEx
Programmability and Control
Through SDN with End-to-End Orchestration
Can Enable Simplification to Reduce OpEx
Virtualized Software
for Dynamic Service Delivery and Scale Helps to Enable Faster Time to Revenue Growth
Convergence
Programmable
Virtualized
IP Everywhere
Visibility and Analytics
That’s the demand picture. Let’s take a look at technology.
Your network probably grew organically over time, through equipment changes and acquisitions of other companies. By now it probably contains many disparate parts. It can be very difficult to understand how all those pieces interrelate. Or even to have the visibility at all to make the right decisions.
You’re probably moving to an Evolved Programmable Network, or EPN. The EPN consolidates technologies that can help you survive the coming flood of traffic. So you can successfully deploy technologies including virtualization, cloud, mobile, the software-defined network, and more.

4. Business Intelligence$
Now the dollars and cents picture. From the business side of the house, you’re probably hearing questions like these.
What will this new service cost?
How much will it cost to provide enough bandwidth to a new data center?
What are the costs for various architectural options?
What are the budget requirements for Q1 or Q2?
How much can we discount a service before we lose money?
Who is violating our peering policy?
How much can we discount before we would lose money?
Who are the unprofitable customers?
What are the costs for each architectural option?
What will this new service cost?
Who is violation our peering policy?
What are the budget requirements in Q1, Q2, Q3 etc.?
Sales
Finance
Architecture
Product Manager
Peering Manager
Planning

5. Staying Competitive You need the right information, including:
Visibility into your network
An understanding of the impact of various conditions or changes
How to optimize performance without increasing costs
With that information, you can:
Improve business agility
Increase revenue
Reduce costs
The starting point for addressing demand, technology, and business issues is knowing what’s happening in your network. But in great detail. You need to mine data from multiple sources, such as traffic flow patterns, circuit leasing costs, transit costs, network OpEx, infrastructure CapEx, and more. And then you need to analyze it to develop intelligence about your network that will help you make good decisions about today and tomorrow.