1. Central Eastern Europe
Visitor survey
Central Eastern Europe

2. Objectives To have an undeniable document on the basis of which
To generate useful sales / marketing arguments
(with full credibility towards CEE)
International comparability
Presenting CENTREX as No. 1. in the region

3. First ever Achieved 18+17 exhibitions and fairs In 5 countries
By 11 organisers
In 11 cities
Over 6,200 visitors

4. Hopes
Arrived at some good, presentable and reliable, unquestionable results
Answers fell very close to each other – little deviation – things are similar
Encouraging data – sometimes too good
Are tasks similar?

5. Used by CENTREX
Publicity – Press release, press, exhibition industry associations
Presentations, lectures, active participation at marketing communication and management events
Printed a survey report
Presenting complimentary copies to top partners
Available for sale e.g. for marketing communication agencies

6. By members / associations
Some arguments already presented in the document.
Some recommendations can be discussed and ideas exchanged together
Strong educational, promotional tasks:
Presentations, lectures at marketing communication platforms in each country
To chambers, press, trade associations
Continued promotion towards educational institutions

7. Findings (1) Average 2-3 fairs visited a year
Over 50 p.c. without preparations
For 35 p.c. distance does not play role
(Should be better used by more preparations

8. Findings (2) Experience shared with average 5.5 persons
Multiply visitors number, reach to compare with other media, market value!
B2B visitor quality – bosses also visit
– 53 p. c.
B2B – 53 p. c. gives report back home
Need to learn much, summarize – have to work, message surely gets through

9. Findings (3) Good previous experience builds brand Visit objectives
Know about fairs: 38 p. c. remember and mention as from earlier last years
Visit objectives
68 p. c. finding new products, suppliers, ideas
64 p. c. need fresh information for decision
Visitor quality!

10. Findings (4)
Ranking NO. 1.
in comparison to other marketing communication tools
(for certain marketing and sales objectives of visitors)
80-83 p. c. say fairs will remain useful and efficient for them in next 5-6 years – so they will stay
These are sales arguments towards exhibitors - visitors find us useful and important

11. A few graphs …

12. How far do you travel to fairs?

13. How many persons you share experiences of your visit with?

14. Main reasons / motivation to visit

15. Are exhibitions useful for your business?

16. Rankings: Getting objective market overview
No.1.

17. Finding new sources, products, ideas
No. 1.
(1 - highest, 5 - lowest efficiency)

18. Preparing business decisions
No. 1.
(1 - highest, 5 - lowest efficiency)

19. Tool for personal development
No. 1.
(1 - highest, 5 - lowest efficiency)

20. Shall exhibitions remain useful for your business in the next 5-6 years?

21. Thank you for your attention!
CENTREX UNION
H-1101 Budapest, Albertirsai út 10.
Phone: ,