1. Rhetorical Analysis
Say Whaaaaaaa?!

2. Learning Goal
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4. Pre-Activities
List as many commercials, billboard ads, magazine ads etc. that stand out to you (aim for 10 from a variety of fields). # each one for later

5. Visual Rhetoric/Political Ads
Purpose: persuade audience to reach a desired conclusion
Relies on language AND graphic imagery to convey meaning
Look for:
Ethos, pathos, logos
Use of language
Colors
Why graphic images are used/included
Purpose of ad
Audience of ad

6. Drunk driving

9. As you watch the ad, make notes on the following:
Audience
Purpose
Ethos-speaker-Why is he credible?
Pathos
Logos
Exigence

10. The Daisy Girl Ad-1964 Historical context The Daisy Girl ad
John Kerry Windsurfing
Morning in America
Eisenhower

11. Reflection
Explain the rhetorical components used in the ad itself and why it impacted the audience the way it did.

12. Visual Rhetoric/Political Ads
Purpose: persuade audience to reach a desired conclusion
Relies on language AND graphic imagery to convey meaning
Look for:
Ethos, pathos, logos
Use of language
Colors
Why graphic images are used/included

13. Ad Analysis
Objective: apply concepts of rhetorical analysis to ads by analyzing the language of five examples.
At your table:
Get ONE ad at a time.
Discuss and examine it: what words trick the view into thinking a certain way? How does it use rhetoric? (ethos, pathos, logos, syntax, diction etc etc etc)
When done, return your ad and get another one.
You must complete FIVE today.

14. Apply
Apply the concept of visual rhetoric to your own new idea/invention by creating an advertisement and explaining the following on it:
Objective vs. Subjective language
Ethos, pathos, logos
“Wiesel” words
Color
Image
BE SURE TO LABEL EACH AS IT APPEARS ON YOUR AD & A BRIEF EXPLANATION

15. Thesis Writing Formulating a claim
Combine the following into your thesis:
Subject
Purpose
Audience

16. Thesis Check Take out FIRST and SECOND PERSON.
Thesis and essay need to be in third person point of view.
Don’t ask a question
Clearly state the ad’s purpose, how it achieves that through use of rhetoric, and the audience it’s targeting
Example: While many beauty ads directly show young women how to feel beautiful, Fluid Hair Salon uses cultural, emotional, and social cues to make this salon seem like the premier choice for the modern woman.

17. Conferences Meet with me one-on-one today Everyone else:
Read through your articles. Highlight claims the article makes.
Begin your second paragraph of your essay