1. Philp Industries Weekly Summary August 6th - August 12th
American Outdoor Products
Prepared on August 15th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Carton Content Accuracy
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8. Category Activity Category Shipped COGS August 6th - August 12th
Change over last week
2000 Outdoors Freeze Dried Food
$0.00
$-2,195.20
3000 Baking Spices / Seasonings $
3500 Meal Essentials Rice
$-33.60
3500 Meal Essentials Shelf Stable Dinners
$-16.80
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9. Brand Activity Brand Shipped COGS August 6th - August 12th
Change over last week
Backpacker's Pantry (BACWK)
$0.00
$-2,195.20
Colorado Spice (CDPZ9) $
Chef Soraya (CHFJD)
$-50.40
Mountain Standard (MOV1M)
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Backpackers Pantry Kung Pao Chicken (B003D5BQ3O)
$0.00
Backpacker's Pantry Katmandu Curry (B01D1H2N62)
$-56.42
Backpacker's Pantry Multigrain Buttermilk Hotcakes (B01DFFU2V8)
Backpacker's Pantry Wild West Chili (B01D1H39LU)
$-62.04
Backpacker's Pantry Vegetable Stew with Beef (B01D1H375S)
Backpacker's Pantry Stroganoff Sauce with Beef (B01D1H346K)
$-6.79
Backpacker's Pantry Spaghetti -amp- Sauce (B01D1H316S) $
Backpacker's Pantry Pasta Vegetable Parmesan Camping Food (B01D1H2XX0) $
Backpacker's Pantry Louisiana Red Beans -amp- Rice (B01D1H2UGK)
$-9.86
Backpacker's Pantry Lasagna (B01D1H2QX2)
Individual Products
Product
COGS
Change
Out of Stock
Backpacker's Pantry Huevos Rancheros, Two Serving Pouch (B00025HKBU / )
$0.00
$-3.90
0 %
Colorado Spice Sassy Seasoned Pepper, 26-Ounce (B007KFZM42 / )
Colorado Spice Barbeque Sesoning, 24 Ounce (B007KFZJ4A / )
Colorado Spice Celery Salt, 53 Ounce (B007KFZJD6 / )
Colorado Spice Cajun Blend, Healthy, 23-Ounce (B007KFZK0S / )
Colorado Spice Lemon Pepper, 24-Ounce (B007KFZK12 / )
Colorado Spice Oriental Five Spice, 22-Ounce (B007KFZK1C / )
Colorado Spice Italian Herb Blend, 8-Ounce (B007KFZK30 / )
Colorado Spice Pickling Spice, Mild, 24 Ounce (B007KFZK3A / )
Colorado Spice Cancun Seasoning, 32-Ounce (B007KFZKZ8 / )
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Increasing Individual Products
Product
COGS
Change
Out of Stock
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Backpacker's Pantry Fettuccini Alfredo with Chicken (B01D1H272W)
$0.00 $
BACKPACKER'S PANTRY Cuban Coconut Black Bean and Rice (B01EOLWR6A) $
Backpacker's Pantry Jamaican Jerk Rice with Chicken (B01D1H2IVM) $
Backpacker's Pantry Pasta Vegetable Parmesan Camping Food (B01D1H2XX0) $
Backpacker's Pantry Hot Apple Cobbler (B01D1H2F8I) $
Backpacker's Pantry Spaghetti -amp- Sauce (B01D1H316S) $
Backpacker's Pantry Sweet -amp- Sour Rice with Chicken (B01EOLWL7K)
$-90.31
Backpacker's Pantry Chicken Vindaloo (B01EOLWJOA)
$-69.96
Backpacker's Pantry Wild West Chili (B01D1H39LU)
$-62.04
Backpacker's Pantry Katmandu Curry (B01D1H2N62)
$-56.42
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Backpacker's Pantry Hawaiian Style Rice with Chicken, Two Serving Pouch (B001GUP47M / )
$0.00 $
0 %
Backpacker's Pantry Thai Spicy Peanut Sauce, Two Serving Pouch (B001GUN90Q / ) $
Backpacker's Pantry Fettuccini Alfredo with Chicken, Two Serving Pouch (B002LW4UNI / ) $
Backpacker's Pantry Pouch Risotto with Chicken, Two Serving Pouch (B002LW0XJ8 / ) $
Backpacker's Pantry Cuban Coconut Black Beans and Rice, Two Serving Pouch (B00B83LMDM / ) $
Backpacker's Pantry Fettuccini Alfredo with Chicken, 34.2 Ounce, - 10 Can (B007M67J04 / ) $
Backpacker's Pantry Jamaican Jerk Rice with Chicken, Two Serving Pouch (B000BO9K2E / ) $
Backpacker's Pantry Pasta Vegetable Parmesan, Two Serving Pouch (B000SJP53U / ) $
Backpacker's Pantry Hot Apple Cobbler, Four Serving Pouch (B001OPMHVA / ) $
Backpacker's Pantry Spaghetti -amp- Sauce, Two Serving Pouch (B001GUT4W8 / ) $
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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