2. Drawing a Crowd with Effective Expo Presentations
WPC FY16
7/24/2018 8:54 AM
Drawing a Crowd with Effective Expo Presentations
Kathleen Park
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3. Hear ye! hear ye! Meet, speak, resolve, exhort WPC FY16
7/24/2018 8:54 AM
Hear ye! hear ye!
Meet, speak, resolve, exhort
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. 2,976,622 Format “Tedstyle” 20 minutes max Laser focus on one subject
WPC FY16
7/24/2018 8:54 AM
Format
“Tedstyle”
20 minutes max
Laser focus on one subject
Make the complex simple
Limit slides
Entertain to keep audience engaged
2,976,622
Slides can be helpful for the audience, but they are by no means necessary or relevant to every talk. Ask yourself: Would my slides help and clarify information for the audience, or would they distract and confuse them? Some great examples of slides can be found in the talks by Dan Phillips, Jarrett Krosoczka and Rick Guidotti on TED.com. The most important rule for slides: Keep it simple.
Joe Smith: How to Use Paper Towel
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Session Roadmap Destination
7/24/2018
Session Roadmap
Use one piece of paper to towel dry your hands.
Destination
Learning Objectives
You have the power to make a difference
Close 5
Demonstrate “Shake”
Demonstrate “Fold”
Interactivity 4
Demos / Testimonials
“Shake” “Fold” 3
We can make a difference
Different Types of paper
Use one sheet
Knowledge Sharing 2
50 billion lbs of paper
Open 1
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Expo (Theatre) Presentation
Design
Script & Visuals
Rehearse
Promote
Deliver

7. Design Planning Why? - Make the audience care
WPC FY16
7/24/2018 8:54 AM
Design Planning
Why? - Make the audience care
What? - Explain concept clearly
- with conviction
How? - Show your evidence
Because - Impact to audience
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Design Title Abstract Microsoft Edge and the Future of Browsing
WPC FY16
7/24/2018 8:54 AM
Design
Title
Abstract
Microsoft Edge and the Future of Browsing
Create low-risk web app roadmaps and unblock Windows 10 migrations by leveraging Microsoft’s web strategy. This session will cover the Microsoft enterprise browser story, including the support lifecycles of Microsoft Edge and Internet Explorer. If you develop web applications or services, or find Windows 10 migrations blocked by web application compatibility issues, this session is for you.
Learning Objective #1
Learning Objective #2
Learning Objective #3
Unblock Windows 10, Office 365, and Windows device deployments.
Create low-risk web app and web service support roadmaps.
Describe how Microsoft Edge is a safer, faster, more productive browser.
Expo Idea 1
Why? 2
What? 3
How? 4
Because
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Design Title Abstract Microsoft Edge and the Future of Browsing
WPC FY16
7/24/2018 8:54 AM
Design
Title
Abstract
Microsoft Edge and the Future of Browsing
Create low-risk web app roadmaps and unblock Windows 10 migrations by leveraging Microsoft’s web strategy. This session will cover the Microsoft enterprise browser story, including the support lifecycles of Microsoft Edge and Internet Explorer. If you develop web applications or services, or find Windows 10 migrations blocked by web application compatibility issues, this session is for you.
Learning Objective #1
Learning Objective #2
Learning Objective #3
Unblock Windows 10, Office 365, and Windows device deployments.
Create low-risk web app and web service support roadmaps.
Describe how Microsoft Edge is a safer, faster, more productive browser.
Expo Idea 1
Why?
Edge is the future of browsing – you and your customers can’t live without it. 2
What?
Review the 5 reasons why you can’t live without it. 3
How?
Demonstrate a cool app to show how easy it is to build low risk web apps that have an impact. 4
Because
Customers will be knocking down your door to get Windows 10, Office 365, new devices.
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
5 mins
Knowledge (What)
Demo (How)
Audience Interaction
3 mins
Closing (Because)

11. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Draw audience in with something they care about
5 mins
Knowledge (What)
Demo (How)
Audience Interaction
3 mins
Closing (Because)

12. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Draw audience in with something they care about
5 mins
Knowledge (What)
List the evidence you want to use.
Order the items based on building the audience knowledge.
Order from least to most exciting.
Spend more time on the new.
Cut what you don’t need!
Demo (How)
Audience Interaction
3 mins
Closing (Because)

13. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Draw audience in with something they care about
5 mins
Knowledge (What)
List the evidence you want to use.
Order the items based on building the audience knowledge.
Order from least to most exciting.
Spend more time on the new.
Cut what you don’t need!
Demo (How)
Make it tangible for your audience.
Wow them if you can.
Make sure it’s visible.
Audience Interaction
3 mins
Closing (Because)

14. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Draw audience in with something they care about
5 mins
Knowledge (What)
List the evidence you want to use.
Order the items based on building the audience knowledge.
Order from least to most exciting.
Spend more time on the new.
Cut what you don’t need!
Demo (How)
Make it tangible for your audience.
Wow them if you can.
Make sure it’s visible.
Audience Interaction
Don’t forget it!
Offer post session interactive opportunity – TRY IT OUT.
3 mins
Closing (Because)

15. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Draw audience in with something they care about
5 mins
Knowledge (What)
List the evidence you want to use.
Order the items based on building the audience knowledge.
Order from least to most exciting.
Spend more time on the new.
Cut what you don’t need!
Demo (How)
Make it tangible for your audience.
Wow them if you can.
Make sure it’s visible.
Audience Interaction
Don’t forget it!
Offer post session interactive opportunity – TRY IT OUT.
3 mins
Closing (Because)
Leave a positive feeling with the audience – I can do this!
Don’t just summarize.
Avoid ending with a pitch.
Give a call to action.

16. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Draw audience in with something they care about
5 mins
Knowledge (What)
List the evidence you want to use.
Order the items based on building the audience knowledge.
Order from least to most exciting.
Spend more time on the new.
Cut what you don’t need!
Demo (How)
Make it tangible for your audience.
Wow them if you can.
Make sure it’s visible.
Audience Interaction
Don’t forget it!
Offer post session interactive opportunity – TRY IT OUT.
3 mins
Closing (Because)
Leave a positive feeling with the audience – I can do this!
Don’t just summarize.
Avoid ending with a pitch.
Give a call to action.

17. Session Storyboard Timing Session Component Description Speaker 2 mins
Opener (Why)
Show Edge in action with xyz app and ask the audience.
Audience Interaction
How can you live without this? Do you think your customers would feel the same?
Get audience – say Ewwww, Ahhhhh, Amazing
5 mins
Knowledge (What)
Review 5 reasons you can’t live without Edge, showing features and apps that deliver real value
Demo (How)
Demonstrate a cool app to show how easy it is to build low risk web apps that have an impact.
3 mins
Closing (Because)
Summary of what you want audience to take away

18. Amp the Creativity the future of browsing
Focus on one app per expo session
Get the audience coming back
“Ewwww, Ahhhhh, Amazing” to drive word of mouth
the future of browsing

19. Build a Script
Positive
Present Tense
Strong, interesting verbs

20. Visuals No time for DBPP Optional Use slides for clarity
Don’t distract
Highly visual
40pt minimum

21. Rehearsal Less time = more rehearsal Know it cold Get feedback
Time yourself
Practice Stage Dynamics

22. Promote Session Catalog Social Media Word of Mouth Hit a homerun
WPC FY16
7/24/2018 8:54 AM
Promote
Session Catalog
Social Media
Word of Mouth
Hit a homerun
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Deliver High Energy / Stand Out Don’t Get Distracted Engage Audience
Stay on Time
Hit a homerun

24. Maintain the Buzz
Social Media
Blog
Word of Mouth

25. Next Steps Use worksheets to help with your expo design & scripting
Practice!
Find more all recordings and PPTs on the speaker portal
Contact

26. Content Brown Bags Designing High Scoring WPC Sessions
MGX FY16
7/24/2018 8:54 AM
Content Brown Bags
Designing High Scoring WPC Sessions
4 Surefire Ways to Drive Audience Engagement
Opening with a Bang and Closing with Purpose
Creating Compelling Panel Discussions & Onstage Interviews
DNA of Storytelling and why it works
Using Microsoft Pulse for Audience Interaction
Interactivity Tricks & Tips
Drawing a Crowd with Effective Expo Presentations
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© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

28. TED Commandments Dream Big Show us the real You
Make the Complex = Simple…
Arouse Curiosity & Show Passion
Tell a Story, Connect with Emotions
Be Authentic & Vulnerable
No Selling (Penalty= Hell)
Humor is good
Don’t read your talk
End your talk on time!