1. The Challenge The Problem AIR QUALITY IN THE CITIES
WHAT DO WE WANT TO ACHIEVE?
DECREASE THE AIR POLLUTION IN THE CITIES
REDUCE PUBLIC HEALTHCARE COSTS
CHANGE PEOPLE VISION  CREATE A GREEN MARKET
PROVIDE DATA TO PUBLIC SECTOR  DECISION MAKING INSTRUMENT

2. Problem focus and proposal
Making people aware
Application to track real-time air pollution and its impact on people
Establish a green community to connect people, cities and companies (e.g. claims)
Why?
Air pollution monitoring systems
Low number of stations per city
Low data reliability and accuracy
Green market
A few businesses/a few ready technologies
High prices to enable solution
People often don’t see the problem and so the businesses
People ignore the existence of air pollution
Lack of awareness
No demand/No willingness to invest
Going deep into the problem
The solution

3. Concept Mobile Participatory monitoring of emission User experience
CHANNELS – USERS ENGAGEMENT

4. Future steps KEY PARTNERS ENGAGEMENT MARKET ANALYSIS
CUSTOMERS AND USERS PROFILING
BUSINESS PLAN (CANVAS)
VENTURE CAPITAL HUNTING
KEY PARTNERS ENGAGEMENT
TECHNOLOGY LICENSING
TECHNOLOGY DEVELOPMENT & APP DESIGN
PROTOTYPING & TESTING

5. COMMUNITY
JOIN THE

7. Who we deliver value to…..
Single Citizens
Get to Clear Areas
Best Health-Safe path
Daily Exposure Assessment
Not be alone
Neighborhood
Create local communities
Local crowdfunding
Public Administration
Monitoring Air quality
Bottom-up Approach
Green Tech Companies
Get in touch with the demand

8. How the community works…1 2 3 … 2k
You are not alone!!!!!
People Community
«Green Square»
Local Community Creation
Green Companies
Raise the problem
Suggest improvement
Photocalityc paintings
Building integrated Photovoltaic
Bioreactors
Electric public transportation
Solution Offer
Proposition
Public Admin
Solution
Implementation
Crowd Funding