1. Telco Applications for modern business
Webinar Series 1 - Practical guide to create SMS Applications

2. Telco Applications for Modern Business
Marketing
Customer care
Production
Warehouse
Workforce Mgt
Delivery
Part 01
Practical guide to create SMS applications
Part 02
Beyond boundaries for Telco applications ; Use USSD API to enable access to all
Part 03
Telco APIs to mash up messaging with location
Part 04
Use Mobile account to power your application

3. Webinar Presenter Jason Jebanesan Account Manager,
hSenid Mobile, Singapore

4. Topics addressed What are Telco Assets? Why Telco Applications?
Are businesses making use of Telco Assets?
Step by step guide to create a SMS Application
Best Practices to create Telco Applications
Getting started with Telco Applications

5. What are Telco Assets? Mobile Account for charging SMS Location USSD
for messaging
1.Order
2.Promos
3.Feedback
4.Outlets
Location
for locate places & people
USSD
for quick access

6. Why Telco Applications?
Network assets
Telco Network assets such as Messaging, Location, Mobile a/c can be used to build applications
Loyal Subscriber Base
Telcos have a large number of mobile subscriptions that can be reached
Localization
Telco Applications can be used to address local market needs effectively
Wide Accessibility
Telco Applications can be accessed by any mobile device without

7. Are businesses making use of Telco Assets ?
Problems solved by Telco Applications
Can save 1/10 th of the cost compared to building a mobile app
Ability to localize better with the local Telco
Very easy and quick start-up to build Telco Applications
Telco Applications

8. Are businesses making use of Telco Assets ?
Telco Application examples
1.Order
2.Promos
3.Feedback
4.Outlets
USSD
Dial #141# to register
SMS
Send SMS for 141 for feedback
Coffee
shop owner
Location
Use subscriber location for promotions
Give value to the existing business
Mobile A/C
Charge using the mobile account

9. 5 steps to create a Telco Application

10. Step 1 – Do you have an app idea?
Two main business models 1 2
Apps to
SUPPORT
businesses
Apps to
CREATE
businesses
Coffee shop
M-Banking
Pizza promo
Restaurants
Customer care
Entertainment
Taxi finder
Agriculture

11. 5 steps to create a Telco Application

12. Step 2 – Developer Portal for Techies
SMS Flow
User Interface
View Feedback
View sent offers
Your Program
Coffee shop owner
1. Send offers
2. Receive offers
4. Receive feedback
3. Send feedback
Customer

13. 5 steps to create a Telco Application

14. Step 3 – Develop and Test with simulator
Development
API guides
Sample applications
Support multiple languages
Testing
Simulator guides
SMS
USSD
Location
Charging
Subscription
Your
Application
Simulator

15. 5 steps to create a Telco Application

16. Step 4 – Deploy with Telco
Initiative to take developers global
hSenid Mobile’s APIs
Developers can build apps and contact hsenid mobile , hms will then take the apps to the operators who have TAP.
Developers get an opportunity to deploy their apps in international markets.

17. 5 steps to create a Telco Application

18. Step 5 - Marketing your application
Social Media
Telco App Store
Businesses Promotions
Go viral ?
Address subscribers’ needs
Marketing to business’s
consumers

19. 5 steps to create a Telco Application

20. Best Practices 3

21. 1. Design the business model for your application
Apps to
SUPPORT
businesses 2
CREATE

22. 2. Identify the target market of your application
À bientôt
Do you research
Identify the market needs
Plan how the application will work

23. 3. Build marketing strategies
Social Media
Telco App Store
Business Promotions

24. Getting started with Telco Applications
Official site
FB event
Search for TADHack Sri Lanka 2014
TADHack Line up
devspace.hsenidmobile.com
Youtube - Application development
Search for hsenid mobile developer communities
TADHack is the only international Telecom application developer hackathon held in Madrid, where all telcos, developers, technology partners will get together.
We can expect outstanding telco apps created from different regions of the world.
Developers of TADHack , even outside Sri Lanka, can use hSenid Mobile’s APIs to develop Telco applications
TADHack Sri Lanka is a satellite event of TADHack , happening at Dialog Future World in Colombo 10.
For more information they can join the TADHack SL even on FB.
International Telco Application Developer Hackathon
6-7 June

25. Telco APIs to mash up messaging with location
Next Webinar
Marketing
Customer care
Production
Warehouse
Workforce Mgt
Delivery
Part 01
Practical guide to create SMS applications
Part 02
Beyond boundaries for Telco applications ; Use USSD API to enable access to all
Part 03
Telco APIs to mash up messaging with location
Part 04
Use Mobile account to power your application
Telco APIs to mash up messaging with location
We will tell how USSD can be used for Telco applications to register, access menus easily , to pay etc.
USSD is a must resource that developers can use to enable real –time access to subscribers at a lower cost.

26. Thank You For more information : : devspace@hSenidMobile.com
© 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.