1. Elanex presentation to FLA technology symposium, November 14th, 2007

2. About Elanex
Rapidly growing provider of language translation services and technology
5 years in business, 6 offices in 3 countries
Primary revenue model: professional translation services
21,000 translators
110 languages, 100 specialist subject areas
Primary source of competitive advantage: wide array of technologies developed in-house
Project workflow automation
Translation memory
Machine translation
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3. Until 2007, Elanex built its business steadily
Developing technology …
Using it to create a competitive edge in translation services (a larger market)
Selling translation services
In 2007, a new world began to emerge …
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4. An emerging social ecosystem in translation
The Elanex Translation Search Engine, an online translation memory, pre-populated with 30 million translations, and growing exponentially as a result of user contributions
The Elanex Translation Crowdsourcing Architecture – a system enabling companies to take advantage of TSE contributions as a new mechanism for getting their translations done
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5. The Translation Search Engine (TSE)
Online, instant translation memory
Search for any word, phrase or sentence
Find previous translations, similar translations, and context
Incredibly simple to use
As a ‘tool’, translation memory is already popular – but access to a repository of existing translations is the key to real productivity
Users contribute their own efforts in return for access
Users can translate, edit or contribute in other ways
Contributions are ‘one-sided’ – a small contribution receives a generous return
Each user is assigned a ‘trust’ level by the Elanex system which determines the scope of his/her contributions
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6. The Translation Crowdsourcing Architecture
A software architecture and set of plug-ins enabling any company to post material for translation to the TSE
Translations are free - this is a whole new way for companies to get translation done
Provided as contributions by users
In return for TSE access
Contributions become part of the TSE and are available to others
Confidential terms and items are removed by Elanex
Contributions are edited by Elanex or other users
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7. TSE + Crowdsourcing
Translators working on their own projects search for translations in the TSE
In return for translations provided by the TSE, translators contribute translations
Completed translations are returned to the client, and stored in the TSE
Material to be translated is placed in the TSE via Elanex’s crowdsourcing architecture
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8. Why does this work? The world benefits Elanex benefits
Companies benefit
Directly: a new, free translation alternative
Translators benefit
Directly: access to the TSE gives them direct productivity gains (cash saving) and learning opportunities
Indirectly: working on the translation of ‘prestige’ accounts
Elanex benefits
Directly: the TSE saves money on all translations, and we have an opportunity to provide value-added services to crowdsourcing clients
Indirectly: the more users of the TSE the better our professional services
The world benefits
Language is still a barrier to global business and collaboration of all kinds, and translation today is still a huge cost (and software-based translation is still some distance away)
The TSE and crowdsourcing will help to bring that cost down
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