1. Your Traffic and List System
How to Set Up Your Internet Business Model – Squeeze Page, Follow-Up s, Upsells, Back-Ends

2. Your Internet Business Model: Overview
Squeeze
Page
OTO TQ
Confirm
Subscription
Follow-Up #1
Follow-Up #2
Follow-Up #3
………
Follow-Up #14
Down
sell

3. What is a Squeeze Page? A one-page website like the sales letter
Sole purpose is to convert visitors into subscribers
Funnels your subscribers into your opt-in mailing list

4. Why Build a List?
Capture your prospect’s details before he leaves and forgets to come back
Build more trust and rapport with your subscribers
Close more sales through follow-ups
Sell more products in the near future

5. Your Mailing List = Your Gold Mine

6. How to Format Your Squeeze Page

7. Squeeze Page Format Headline Sub-headline Benefits
Call To Action (subscribe)

8. Getting an Autoresponder

9. Recommended Autoresponder

10. Opt-In
Single Opt-In: your subscriber immediately enters your mailing list after filling in his details.
Double Opt-In: after signup, your subscriber needs to check his Inbox for a verification ; he must click on the verification link to confirm his subscription

11. Confirmation: Thank You Page
Acknowledge your visitor is now officially subscribed to your mailing list
Did You Know? Your Thank You Page is a great virtual real estate for advertisements!

12. Follow-Up Emails and Broadcasting Time-Sensitive Emails

13. 2 Types of Autoresponder Emails
Follow-Up s: automatically dispensed on an interval to your subscriber until they finish.
Broadcast s: can be sent instantly or at any time; perfect for time-sensitive offers.

14. Why Use Follow-Up Emails?
You can automatically follow-up with your prospects who didn’t buy on first contact
Close more sales
Prolong the life of your product
All Else Fails? Endorse other products!

15. Your Internet Business Model: Overview
Squeeze
Page TQ
Confirm
Subscription
Product A
Follow-Up #1
Follow-Up #2
Follow-Up #3
………
Follow-Up #14
Product B
Product E
Product C
Product F
Product D

16. Other Ways to Make Money From Your Mailing List
Sell other products
Be an affiliate
Sell advertising space
Cost Per Action

17. Even More Ways to Make Money? One-Time Offer and Downsell

18. Your Internet Business Model: Overview
Squeeze
Page
OTO TQ
Confirm
Subscription
Follow-Up #1
Follow-Up #2
Follow-Up #3
………
Follow-Up #14
Down
sell

19. What is a One-Time Offer?
An authentic special offer made only once
Cannot be found anywhere else
Priced at a bargain

20. How to Make Your OTO Successful
Sell a new membership level
Sell a full version or main product at a discount
Bundle a collection of your products and sell for one low price
Offer installment plans for high priced products
Conversion rates FREE to PAID: 2% - 4% PAID to PAID: 20% - 40%

21. What is a Downsell? A lite version of the One-Time Offer
Typically priced lower than the OTO
Made available only once and if the prospect passes up the OTO

22. How to Make Your DS Successful
Offer installment plans for high priced products
Remove a few components from your main package and sell at a lower, discounted price
Conversion rates FREE to PAID: 1% - 2% PAID to PAID: 10% - 20%

23. Accepting Payments Online

24. How to Accept Payments Online
PayPal.com
2CheckOut.com
ClickBank.com