1. Classification: Internal
Intelligent Customer Engagement™ Suite
Right Communication of the Right Product to the Right Customer at the Right Time through the Right Channel
MARTJACK
<Marketing>
Version No.
Prepared By
Approved By
Date of Submission
Ratheesh & Manohar
Classification: Internal

2. Marketing features @ Glance

3. 1. Discount Vouchers

4. A 'Discount Voucher' is a coupon containing specific 'code', which can be exchanged for a financial discount during checkout. You need to run ‘Discount Voucher Campaigns’ for creating these ‘Discount Vouchers’. This interface allows you to create, edit or delete ‘Discount Voucher Campaigns’. You can also manage ‘Discount Vouchers’ of the required Campaign through the respective ‘Create’ link. Facility has been provided for sorting these campaigns through multiple options.

5. Discount Vouchers
A 'Discount Voucher' is a 'coupon' or 'voucher' containing specific 'code', which can be exchanged for a financial discount during checkout. Steps involved in ‘Discount Vouchers’ 1. Create Discount Voucher Campaign 2.Create Discount Voucher under “Discount Voucher Campaign” 3. Sending the Discount Vouchers to respective customers

6. Amount based Percentage based
Discount Vouchers
Amount based Percentage based
Here you mention the discount of Flat amount
Here you mention a percentage discount of Web Price
Types of Vouchers for giving Discounts
There are two types of vouchers for applying discounts
 'Discount Vouchers'
'Gift Vouchers'

7. Differences Discount Voucher Gift Voucher
1. Can be created to apply both Percentage based or Amount based discounts.
1. Created to apply exclusively Amount based discounts
2. It can be used only once. The leftover discount amount can’t be reused again
2. It can used multiple times till all the amount/validity requires
3. It can be used to avail discounts only
3. It is treated as a ‘Payment option’ (Payment gateway) along with applicable discounts
4. It can be applied to only those products that are associated to discount voucher campaign
4. It is applicable to all products of Catalog
5. Options for availing discounts will be displayed in Display cart page and in Step-3 of Single Page Checkout page by default
5. Gift voucher will be displayed in Step 4 of Single page checkout page

8. How to create New Discount Voucher Campaign
Click

9. Following screen appears
Enter the details and enable the options of your choice

10. Discount Voucher can be associated to any of the following
Choose your options and proceed
Click

11. Following screen appears
Click

12. Gift Vouchers

13. How to create new Gift Vouchers
Click on

14. Enter the necessary data

15. Choose the validity type and validity details
Click on

16. Gift Voucher Created

17. Mailing List
The Mailing list feature enables you to create mailing lists and manage subscriber database in the back-end
You can send relevant s to the subscribed users and there by increase your sales and loyalty.
You can use this feature to send newsletters and promotions to the subscribers with ease.

18. Click

19. Enter the necessary details and Click on

20. How to bring Mailing List to any of the webpage Ex: Home page
You can drag & drop it on any page

21. Select the Edit button

22. Select your mailing list and update it

23. Click first on Publish and then Preview it

24. Following Screen appears
Your Mailing list is ready
Customers can enter their mail ID and Subscribe

25. How to check your Mailing List
Click

26. Customer Data subscribed are captured here

27. Affiliates
Affiliate Marketing is a cost effective method of consumer delivery, where you use a website to drive traffic to your site for promoting your businesses.
Affiliates post your links/products/services in their website and when visitor clicks on them, they will be routed to your website.
Mostly Affiliates work on ‘CPA’ (Cost Per Action) or ‘CPC’ (Cost Per Click) models. You can register and configure different Affiliates to your web site from here.

28. How to Configure Affiliates

29. SMS Management

30. Thank You We are here to build a better future together
Classification: Internal