1. Analyze and Evaluate an Advertisement
Arwa Dawoud
Raghad Eskandar

2. Outline: Background Advertisement Argument structure
Persuasion Tactics
Reasoning Errors and Fallacies
Effectiveness
Summary

3. Background Samsung camera Length: 1 minute and 51 second
the plot:Shoot and Share your precious moments instantly. Every day, there are moments we want to share instantly with others. Mobile devices address this desire, but now we are aiming even higher. The Samsung SMART CAMERA lets you instantly send beautiful pictures straight from your camera to other mobile devices or to the web at a click of a button.

4. All ages, for both males and females, middle class, race, marital status, other interest groups
this Advertisement is sent to all ages, both male and female for people who loves Photography and also people who want to share their moments .

5. Advertisement
?v=UZpy0DKUjhY

6. Argument Structure Issue: what Samsung smart camera provide for you?
Conclusion: Samsung smart camera provide many features such as, zoom, fast shoot and sharing pictures.
Reason: because you can shoot and share your photos easily and immediately.

7. Persuasion Tactics They use nice song to catch people’s attention.
they appeal to emotions by give an example for each feature in the camera.
They bring people from teenagers, adults and even kids to show that the camera is suitable for many ages.

8. Reasoning Errors and Fallacies
Emotional/emotive: they use emotional language such as shoot the wonder, share my star, share the best, to take away the viewers from the main issue and place it in the emotions.

9. Effectiveness
It is very affective advertisement because it stimulate emotions by showing people the nice features in the camera to encourage them to buy it. Moreover, it focuses on the ability of easy sharing of pictures which all people need and like today. If I want to make it more effective I would like to introduce something about the shape and the design of the camera because many people care about that issue.

10. Summary
Their are many way to Communicate with others and sharing them their special moments and this is a perfect way

11. Thank you
Any Questions?