1. The Launch Of
A.K.A. “The Coolest/Sexiest/Funnest/Sales-Record-Crushing Product Launch In The Universe

2. “F%&# you guys did an amazing job with this launch”
Testimonials
“F%&# you guys did an amazing job with this launch”
- Jeff Walker, #1 NYT Best Selling Author of Launch (via txt)

3. The Market Test: “Do You Want It?”
Released One Year Out, February 2009
760 Comments, and a Resounding “Yes!”
Likeability, Community, Commitment, & Consistency
Gave Them a Stake in the Product

4. The Freedom$oft Trailer Site
Released June 2009, 7 Months Prior to Launch
Anchoring to Blockbuster Movie Release, Touching Pain Points, “Slow Roast” Anticipation
September Affiliate Contest: $5,000 in Gold Plus Early Cookies
+15,448 Optins

5. “Rock The House” Episodes 1 & 2
Released December 2009, One Month Prior to Launch
Building Anticipation, Identification With Story, Reason Why/Context, Entertainment!
Additional Promo Opp for Affiliates
+6,057 Optins

6. V.I.P. Blog Consistent Platform For Content Release
Repetition of Launch Date
Building Community & Social Proof
+10,194 Optins (With Phone #!)

7. Money Magnet #1: “Copy My Business”
Released January 8, Days Prior to Launch
“Moving the Free Line”
Authority, Reciprocity, Hint of Scarcity
+18,849 Optins

8. Money Magnet #2: “The Red Pill”
Released January 12, Days Prior to Launch
Challenge: Introducing Powerful (But Tangential) Content Without Breaking Momentum
Emotional Connection, Reciprocity, Anticipation
+18,252 Optins

9. Money Magnet #3: “Freedom$oft Is Here”
Released January 18, Days Prior to Launch
Tangible Intro to Product After Months of Vagueness
Beta Proof, “Fever Pitch” Anticipation
+12,288 Optins

10. Bonus V.I.P. Content & Final Buildup
Weekend Contest ... 1,093 Entries ... HUGE for Commitment & Consistency
“Fun Facts” ... Address Objections, Overview the Offer, Surprise Bonuses, Big Scarcity Plays

11. Affiliate Strategy: “Pimp Preston’s Ride”
$120,000+ in Prizes ... Opt-In Contest, Sales Contest, & Surprise “Sprint” Competitions
Option to Promote Nightly House Webinar or Host Their Own
Promotional Copy Pre-Loaded for the Entire Launch
Educate Your Affiliates, OVER-Communicate, Instigate Competition, & Make It Fun!

12. Red Carpet “World Premiere” Webinar
Launch Eve, January 20, 2010
9,400 Registered
3,300 Attendees
10 GotoWebinar Accounts On Rotation
“Surprise Ending”
$896,672 in 30 Minutes

13. Launch Day Sales Page Countdown
Launch Day: January 21, 2010
Countdown To 12:00PM Sales Page Opening
“Fast Action Bonuses” for Scarcity & Urgency

14. The Sales Page Live on January 21, 2010, 12:00PM Eastern
Hybrid Video/Long Form
Heavy on Video Content Throughout
Shut Down on Day 2!

15. The Offer
Gold - 1x$997 + $97/mo Silver - 2x$997 + $97/mo Platinum - 3x$997 + $97/mo
60-Day Guarantee
One-Click Upsells Were “Prepay & Save” Rather Than “More Stuff”
73% of Sales at Platinum Level
55.4% Conversion on Platinum Upsell, 19% on Silver

16. 6-Day Launch + 36-Hour Reopen
Final Numbers
6-Day Launch + 36-Hour Reopen
List Growth ,894
Total Sales ... 2,605
Total Cash In Hand (~8 Days) ... $3,750,322
Total Booked (1st Year - 25% Attrition) ... $9,012,962 .
Total Paid To Affiliates To Date ... $2,136,490

17. Freedom$oft After-Party
4-Day Event, San Diego, March 4-7, 2010
1,100 Attendees
Additional $416,000 in Speaker Sales
Additional $1,600,000 in Coaching Sales

18. Coming September 2010

19. Swipe It