1. Promote the League Mission with Social Media!
League of Women Voters of Texas
June 2017
maximize the your organization’s online visibility!
Engage members and your community, connect with other Leagues and other community organizations, and attract supporters.
Gather your members and your community. Support your community. Then you will be able to successfully provide voter and issue education.

2. Guidelines for effective Social Media
Be Civil, Respectful and Nonpartisan
Support League issue positions
Brand the sites with the official League
Use the full name of the League
Use good judgment in writing, posting, blogging, and tweeting of information, photos, and video messages
Post on FB twice a day

3. Who is your audience? Voters Community organizations
Be a Texas Voter! She will be a Texas Voter when she grows up. Show her how.
Voters
Community organizations
New members & supporters
Who is your Audience?

4. Engage your community The Public The Press Public Officials
Community Leaders
Fellow Advocates
Organizations
How to engage or gather your community on social media.
1st. Twitter.
Who in your community?
Follow and to be followed.

5. Who Uses Social Media?
LWV-TX FM page has Women Between the ages of 18 and 44!!

6. Your Target? Voters Promote Your Website on Social Media Amazing!
Constitutional Amendments:
Oct 2015 hits: ,902
VG English ,175
VG Spanish
Texas Primaries:
Feb 2016 hits: ,255
Mar 2016: ,526
VG English ,772
VG Spanish ,984
General Election 2016
LWVTEXAS.org web page requests in October 490,343
Use social media to drive your community to your website for Voter or issue information.
This example the numbers of Texans that hit the website and opened the LWV Voter Guide.
Amazing!

7. Create a tradition of voting in Texas!
Promote voting with social media!
remember the goal!
The League is a very respected organization!
But no one knows it is there anymore.
Social media is how we get that visibility back.

8. Social Media Drives Voters to your website!
Where do website hits come from?
Google
Facebook
Other search engines
Most people get to the website through google or other search engines.
Then Facebook.
Other sites. Notice A link to the League website is on the county website driving voters to the voters guide.
So work with your community. have your community organizations share League webisite on their website. So Voters can find voter information.

9. Almost doubled our followers! The power of Social Media
13897 Facebook Followers!
LWV Houston
LWV Texas
LWV Austin Area
LWV Denton
LWV San Antonio
LWV Tarrant County
LWV Collin County
LWV Dallas
LWV Rio Grand Valley 262
LWV Amarillo
LWV Hays County
LWV Comal Area
LWV Wichita Falls
LWV Midland
LWV Sherman/Grayson 87
LWV Hill County
LWV Lubbock
Almost doubled our followers!
The power of Social Media

10. Facebook Homepage Create a FB Homepage on Canva.com
LOGO
Create a FB Homepage on Canva.com
Change with the election or political season

11. Facebook You can boost posts!!
Lots of info!
Boost!
Always a photo!
You can boost posts!!
Pay 20$ and advertise Vote411 or your Voters guides to all your friends.

13. A Great Facebook Page!
Small organizations can have great Facebook pages!

14. Texas Families!
Be a role model for your family & vote this Election Day! Get ready:
Get Photos Unsplash.org

15. Use Fun Graphics! Fun Graphics
Último día para registrarse para votar #TXPrimaries Lunes 1 de febrero de
Fun Graphics
LWVTexas facebook

16. Have Fun!
Giphy Govote.org
Giphy!
Govote.org

17. Young Voters!
Help choose the direction of our country! #election2017 #college #beavoter
Tweet to your college organizations!
sends them a message!

18. Community organizations!
Congratulations Texas PTA! The League of Women Voters appreciates your hard work!
Tell a story!
Celebrate your community events and supporters!

19. Educate Voters! Educate with Images
Please reuse League graphics! Found or LWVTexas FB page.
Add your local voter information.

20. Educate Voters! Make graphics at canva.com
Link to website!
Make graphics at canva.com
Simple, short, to the point. educate voters.
Reuse your voter information from your local website.

21. Have fun!
Be a Texas Voter! Choose best candidates to run your #nation, #state and #county. The president to county officials.
Hashtag
Hashtag
Fun Photos!
Provide info in a graphic
We need to be accurate and factual. We need to provide data.
But we can actually have fun!!
There are lots of organizations that use scare tactics or depressing facts.
Don’t. It hasn’t worked in the past. Texas is 50th in voter participation and this is a pretty intense election.
Provide voter education. Yes! & Play! Enjoy! Have fun! We need to get voters who haven’t voted in the past to participate.
Who isn’t voting: Latinos, young, poor, Asian.

22. Share your Social Media links!
Business cards
signature
Website
Newsletters
Where else can you share them?
Presentations.
The league has some great voting presentations on voting on the Be a Texas Voter campaign.

23. Be A Texas Voter Campaign
Resources:
Links to voter promotion materials
Voter engagement organizations
Videos
Posters

24. Social Media Resources
LWVUS & LWV-TX
Get Help Tweeting
LWVUS Web, Blogs & Social Networking
LWVUS Twitter Cheat Sheet
LWVUS Join New Media Facebook Group
Shorten URLs
Scheduler
Scheduler
graphics
photos
LWV-TX
LWV-TX Social Media examples for election2016
Find Resources at Social Media on GOTV Action Program
Use graphics from LWVTX Facebook