1. Bogota leading tourism destination in Colombia
IDT - Communication Drivers (V. June 2017)
Bogota leading tourism destination in Colombia
Bogota represents almost half (46,7%) of international inbound tourism in Colombia (a fact not well spread)
Highlighted as one of the 20 Fastest-Growing destination cities by the Global Destination Cities Index by MasterCard 2016
Various international recognitions, reports, and mentions as a revelation tourism destination.
(including one from Bloomberg Pursuits:
Diversity of tourism products: Cultural, Urban, Gastronomic, Nature, MICE
60% of international tourists come to Bogota for leisure purposes
Largest number of cultural heritage, festivities and nature attractions in Colombia.
The most visited attraction in Colombia is Monserrate Hill in Bogota
Gold Museum, unique in its kind the largest collection of pre columbian gold pieces and artifacts
Largest hotel room offer in Colombia for all preferences from backpacker hostels to luxury high end international chains
One of the largest international air connectivity in LATAM. Best Airport in South America by Skytrax for two years in row.
Strategic Location in the midpoint of the Americas : Bogota is closer to NYC, than LA to NYC.

2. Bogota, business and investment city
IDT - Communication Drivers (V. June 2017)
Bogota, business and investment city
Bogota accounts for 25% of national GDP and 35% of total FDI in Colombia.
Due to economic growth and business development Bogota has become of the most important business poles in Latin America
Bogota is in the Top 5 of cities to do business in Latin America
8 million people market, 16.4% of total Colombian population
One of the lowest unemployment rate in Colombia
Macroeconomic stability
First Cargo Airport in Latin America

3. IDT - Communication Drivers (V. June 2017)
Bogota epicenter of the gastronomic fusion between local and international food
Five gastronomic positioned zones citywide
Over 20 Marketplaces (19 public)
Experience Exotic fresh fruits
Around 250 restaurants* offering local and international cuisine where you can enjoy flavors and dishes from all around the world
Five restaurants listed in “The Worlds 50 Best Restaurants” - LATAM

4. Bogota center of creativity and orange economy
IDT - Communication Drivers (V. June 2017)
Bogota center of creativity and orange economy
Designated by UNESCO as Creative City since 2012 “City of Music” taking into account the complete public and private infrastructure, growth in creation and promotion of music and large music festivals such as “Rock al parque”
Astonishing Urban Art
A dynamic center for investment and innovation, more than new companies per year in the sector of services and cultural entrepreneurship

5. Bogota, big events city in Latin America
IDT - Communication Drivers (V. June 2017)
Bogota, big events city in Latin America
Sixth MICE destination in Latin America (2016). Around 46 ICCA events per year
Bogota belongs since to Best Cities Global Alliance (12 city members)
State of the Art Convention Center soon to be opened “Agora” m2, capacity events for pax
Various traditional and nontraditional venues (around 60)
Over 50 years experience in exhibitions/fair events
Air connectivity and hotel offer (previoulsy noted)

6. Bogota, sustainable mobility city
IDT - Communication Drivers (V. June 2017)
Bogota, sustainable mobility city
Bogota boasts the largest network of bike paths in Latin America 476 km built and 120 Kms projected in the next two year.
connecting all the 20 localities in the city
6% of citizen uses the bycicle as it main means of transportation 650 thousand trips per day.
BRT (Bus Rapid Transit) system, “Transmilenio” has been a global model in transformation towards sustainable mobility

7. Evergreen Drivers
Revelation destination in Latin America. “Off the beaten track”
Various international recognitions, reports, and mentions as a revelation tourism destination.
Bogota exceeds your expectations.
Bogota has a privileged location in the midpoint of the Americas
Bogota unique landscape framed by hills plenty of vegetation and fauna
Bogota is the leading tourism destination in Colombia
Leading bike friendly city in Latin America
Diverse hotel offer for all budgets and preference, from backpackers to high end luxury
Diversity of tourism products: Cultural, Urban, Gastronomic, Nature, MICE
Cultural agenda and events all year round
Creative Destination. Designated by UNESCO as Creative City since 2012 “City of Music” taking into account the complete public and private infrastructure, growth in creation and promotion of music and large music festivals such as “Rock al Parque”

8. Evergreen
Bogota, booming business and investment city. Due to economic growth and business development Bogota has become of the most important business poles in Latin America
big events city in Latin America - Sixth MICE destination in Latin America (2016). Around 46 ICCA events per year
Largest number of cultural heritage, festivities and nature attractions in Colombia.
The most visited attraction in Colombia is Monserrate Hill in Bogota
Gold Museum, unique in its kind the largest collection of pre columbian gold pieces and artifacts
Contrast of a heritage cultural city with cosmopolitan modern city
Surprising authentic experiences
Multicultural, diverse
City of opportunities
Vibrant nightlife, dance and rumba!
Sophisticated gastronomy offer – five consolidated gastronomic zones
The freshest ingredients. Author cuisine is booming
Experience Exotic fresh fruits

9. Data- and metric-specific information
Bogota represents almost half (46,7%) of international inbound tourism in Colombia
Best Airport in South America by Skytrax for two years in row.
Third Airport in passenger traffic in Latin America. Direct routes with 27 countries
Bogota Economy is larger than Ecuador
Various traditional and nontraditional venues (around 60)
Bogota boasts the largest network of bike paths in Latin America 476 km built and 120 Kms projected in the next two year.
6% of citizen uses the bycicle as it main means of transportation 650 thousand trips per day
Five restaurants listed in “The Worlds 50 Best Restaurants” - LATAM
Highlighted as one of the 20 Fastest-Growing destination cities by the Global Destination Cities Index by MasterCard 2016
Bogota accounts for 25% of national GDP and 35% of total FDI in Colombia.
Bogota is in the Top 5 of cities to do business in Latin America
8 million people market, 16.4% of total Colombian population
First Cargo Airport in Latin America
12% Inbound tourism (Foreign) growth in first semester 2017
600 hotels rooms