1. FUTURE OF OUR PAST FOP - BYBLOS Local Workshop APRIL 2016
«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
FUTURE OF OUR PAST
FOP - BYBLOS
Local Workshop
APRIL 2016

2. Plan : 1. Project presentation 2. Sustainable Tourism
«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
Plan :
1. Project presentation
2. Sustainable Tourism
3. Marketing dynamics
4. Project Intentions
5. Debate

3. «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
1. PROJECT PRESENTATION

4. «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
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5. Based on the presentation prepared by the FOP coordinators

6. Based on the presentation prepared by the FOP coordinators

7. Based on the presentation prepared by the FOP coordinators

8. Based on the presentation prepared by the FOP coordinators

9. Based on the presentation prepared by the FOP coordinators

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11. Based on the presentation prepared by the FOP coordinators

12. Based on the presentation prepared by the FOP coordinators

13. «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
2. SUSTAINABLE TOURISM

14. Based on the presentation prepared by the FOP coordinators

15. Based on the presentation prepared by the FOP coordinators

16. THE IMPORTANCE OF LOCAL COMMUNITY
Based on the presentation prepared by the FOP coordinators

17. Based on the presentation prepared by the FOP coordinators

18. «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
3. MARKETING DYNAMICS

19. So… WHAT IS MARKETING ? Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.” (CIM,2001)
Goals:
Attract new customers by promising superior value.
Keep and grow current customers by delivering satisfaction.

20. Making a sale—“telling and selling” Satisfying customer needs
Old vs New
OLD view of marketing:
Making a sale—“telling and selling”
NEW view of marketing:
Satisfying customer needs

21. Shifting Business paradigms
Sellers’ markets
Buyers’ markets

23. 7 C’s of communication
Credibility: Build trust Correctness: Build confidence
Courtesy: Improve relationships Consistency: Introduces stability
Clarity: Makes comprehension easier Concreteness: Reinforces confidence
Conciseness: Saves time

24. Message channel

25. «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
4. PROJECT INTENTIONS

26. Develop a network between the different actors
Promote local restaurants for tourists
Integrate Byblos actors HC in the main Website
Develop a sustainable training program
Develop walking trails in the old city and Marketing Packages …
Based on the presentation prepared by the FOP coordinators

27. THANK YOU! TIME FOR A NICE DEBATE
«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region
THANK YOU!
TIME FOR A NICE DEBATE