1. Distributor Merchandising Guide
Sept 2017

2. Table of Contents Distributor Display with Marketing Support 3
Point of Sale Display Best Practices
4 - 7
Insole and Inserts Placement 8 7
New vs. Old Packaging 9
Insole Placement in Packaging 10
Distributor Wall Set-Up with MEGASteps Advisor 11
Questions and Contact Information 12

3. Distributor Display with Marketing Support
MEGAComfort offers Authorized Distributor Marketing Support to Drive Sales
Point of Sale (POS) Rack with Sample Product – Allows the customer to FEEL the Comfort
Poster “Anti-Fatigue Matting In Your Boots” – Clings onto surface without tape
Foot Sizing Chart provides size with ease
MEGASteps Footwear and Insole Advisor – Coming Soon
Insole Sample Ring – Coming Soon

4. Point of Sale Display Best Practices
MEGAComfort provides our Authorized Distributor *FREE Point of Sale Display
Lightweight and includes a header with sample product to showcase comfort and 2 second rebound (available with PAM, PAM ESD, MEGASole and MULTI-Thotic sample)
Slat wall / Peg board friendly
Cross merchandise close by footwear- Easy to introduce during sales process to drive potential
add on sales
Please ensure the oldest inventory is sold first
(first in, first out)
Hang display at eye level to allow customer to have the opportunity to touch and FEEL the comfort of the sample insole
* One per location

5. Ask your Sales Account Representative for a sample of POS
Point of Sale Display Best Practices
Position MEGAComfort POS Display near Shoes and Boots
CORRECT
We offer 4 versions of the POS racks that feature one of our products & enable the customer to “FEEL” the comfort of the MEGAComfort Insole
PAM
PAM ESD
MEGASole
MULTI-Thotic
Ask your Sales Account Representative for a sample of POS
INCORRECT
1. Mixed up stock on same peg
Make sure POS displays are always fully stocked and organized to ensure the best opportunity to garner sales
2. Missing stock
3. Lack of stock

6. Point of Sale Display Best Practices
NEW vs. Old Display
At MEGAComfort we find that once a customer FEELS the product it’s SOLD. Our new POS display features an actual sample, fits easily on a peg or slat wall, is light weight and easy to move. Options are PAM, PAM ESD, MEGASole or MULTI-Thotic
NEW DISPLAY
OLD DISPLAY

7. Point of Sale Display Sharing Product
POS Display Sharing Product
We offer flexibility in merchandising by using our POS display. These examples show two SKU’s sharing space
PAM POS Display – Featuring PAM and MEGASole
MEGASole POS Display – Featuring PAM and MEGASole
MULTI-Thotic Display – Featuring PAM and MULTI-Thotic

8. Insole and Inserts Placement
It is important that the distributors pricing sticker is placed in clear view not over product info/sizing so that customer can easily identify the MEGAComfort brand and is able to choose their size correctly
CORRECT
INCORRECT
Show Pricing over Logo
Show Pricing over Size Sticker
Show Pricing Sticker correctly positioned on package

9. New vs. Old Packaging OLD PACKAGING NEW PACKAGING
MEGAComfort has updated our packaging to include both English, French and Spanish. If you are carrying old packaging please contact our Sales Account Representative to see how we can facilitate exchanges
OLD PACKAGING
NEW PACKAGING

10. Insole Placement in Packaging
There is only one way the MEGAComfort Insole fits properly in the package so that customers can feel the 100% DUAL layer memory foam rebound when pressing through the opening. Always ensure the heel cup faces outwards
INCORRECT
CORRECT
Heel Cup
No defining feature
Feel MEMORY FOAM Rebound
No defining feature showing
No Product showing

11. Distributor Wall Set-Up with MEGASteps Advisor
COMING SOON
MEGASteps Footwear and Insole Advisor helps authorized distributors develop a superior safety footwear and insole program by using technology to determine each customers foot size and arch type
The Advisor scans each foot and recommends the correct footwear and insole to provide the best level of support and cushioning based on foot type from a company specific catalog

12. Questions and Contact Information
Contact Information:
Deseree Panday
ext. 321

13. www.megacomfort.com MEGAComfort @MEGAComfortInc MEGAComfortInsoles