1. Aim: How does advertising make us spend money?
Do Now: What makes a good advertisement/commercial???

3. Testimonials:
A celebrity or well-known person tells you that the product is the best.

4. Bandwagon Appeal:
“Everyone is doing it!” Used with FAD products.

5. Scare Tactics:
You and/your family/your property, etc. will be safer with this product

6. Appeal to Individual Feelings:
“You will realize your dreams if you use our product or service.”

7. Sex Appeal:
“You will get more dates if you use this product!”

8. Emotional Appeal:
“You must help this hungry orphan.”

9. Folksy Appeal:
“Just like mom use to make.”

10. Technical Jargon:
“Contains microbes with natural bionomic agents.”

11. The Numbers Game: …
“Three out of four doctors recommend.”

12. Card Stacking:
Making the product seem better by making some feature seem more important. For example, “Crunchy cereal is better because it is crunchier

13. Snob Appeal:
Using status to sell: “Available at better department stores everywhere.”

14. What Will Others Think?:
Makes the reader worry about his/her appearance.

15. Advertising Project
Using your notes create a PowerPoint that includes 2 examples of each type of Advertising techniques.
After each example is done explain why this fits your category.
Select a current product and create five different types of advertisements.
Present to class