1. Client: Goya
Objective: Create excitement, encourage purchase frequency, build consumer loyalty and serve as a point of difference at point of sale during the holiday season.
Mechanics: Goya partnered with Disney in order to leverage its appeal among Hispanic and General market consumers throughout the US and Puerto Rico. DJA created and implemented the turn-key offline/online promotion.It was announced at point of sale, select retailers, via Shelf Talker & Case Cards. FSI’s, radio, television spots, blasts and an E-newsletter were used to direct consumers to the website. In order to drive product purchase, consumers are required to submit one (1) UPC code from any specified Goya product along with their entry form. A “No Purchase” mail-in method of entry was also offered.
Prizes: A trip for a family of 4 to Disney World.