1. Wine Cellar Metrics Gary M. Thompson, Ph.D.
Professor of Service Operations Management
School of Hotel Administration, Cornell University
AAWE Annual Conference, Bordeaux FR
22 June 2016

2. Presentation Outline
Intro: why cellar wines
Goals for the paper
Overview of the metrics
Two real cellars and charts demonstrating the items being measured
Next steps & wrap-up

3. How many of you have wine cellars?
Why Cellar Wines
Isn’t it obvious???
How many of you have wine cellars?
Our perspective in this paper is that of an cellar owner/manager who wants a stable, robust cellar:
Diversity is valuable

4. Goals for the Paper
Introduce metrics for evaluating the status of a wine cellaring.
Illustrate use of the metrics using examples of real cellars.
Perform a simulation-based study to identify normative values of the metrics.
We hope to help those who cellar wines make better decisions (and so enable them to drink better wine).

5. Focus on concentration, meaning overrepresentation of wine:
The Metrics
Focus on concentration, meaning overrepresentation of wine:
At a similar point in their maturity (“drink window”)
That will reach full maturity at the same time
That will reach full maturity around the same time
From particular countries or regions
From particular varietals

6. Both cellars contain about 1500 bottles
Price =
Examples: Two Cellars
Both cellars contain about 1500 bottles
Both cellars have existed at least 10 years
Both are in the USA

7. Concentration By Time: Where in the Drink Window?
Price =

8. Concentration by Time: End of Drink Window
Price =

9. Concentration by Time: Cumulative Consumption
Price =

10. Concentration by Country
Price =

11. Concentration by Varietals
Price =

12. Calculating the metrics for the cellars
Next Steps
I have data from two Australian cellars, that I will include as examples
Calculating the metrics for the cellars
Performing a simulation-based study to establish normative values for the metrics. Important factors are likely to include:
Relative capacity of the cellar (in years of consumption)
Likelihood of a change in tastes

13. Q & A
Thank you for listening.
I’m happy to take questions (time permitting). Please ask!