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Client: Jackson Spalding Communications and The Gretsch Company

Published byMartha Suzanna Day Modified over 6 years ago

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Presentation on theme: "Client: Jackson Spalding Communications and The Gretsch Company"— Presentation transcript:

1 Client: Jackson Spalding Communications and The Gretsch Company
Objectives: To celebrate its 125th anniversary, they developed an online competition to identify the world’s hottest unsigned bands. Tactics: Online UGC Mechanics: Unsigned artists visited to submit an mp3 file of the song of their choice. From those submissions, ten finalists were selected by popular online voting. An expert panel that selected the grand, first and second prizewinners judged those ten finalists. Prizes: Grand Prize Winner performed live at Gretsch’s 125th Anniversary Concert in New York City as part of an illustrious lineup of “Gretsch Greats” and wins a full rack of great Gretsch gear. 1st Prize winner received enough gear to “Gretsch their garage. 2nd Prize winner received $1,250 in Gretsch-product gift certificates to help them take their sound to the next level.

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