1. AT&T “IT CAN WAIT” 2013

2. KEY TAKEAWAYS Syndication & Distribution Custom program
Creative solutions syndicated and distributed throughout key CraveOnline sites
High impact executions to create awareness for AT&T’s “It can Wait” texting and driving campaign
Instagram photo gallery feed
Award-winning creative
Promotion & Awareness
Promotion across CR Facebook and Twitter pages
Homepage call-outs across key sites
Multi-platform reach
Custom program
Destination on CraveOnline featuring custom content and comedic personality
Original branded entertainment content  
Entertaining and updated content tying in a central theme
Offline events
Red carpet premiere attendance
Crave Island tent event sponsorship of charging station
Maximizing awareness for AT&T “It Can Wait campaign” brand amongst thousands of E3 and Comic-Con event attendees
Social integrations
Creative and interactive social experiences
Social Media promotion across CraveOnline

3. Program overview
Educate youths on the negative consequences of texting and driving, empowering them to make a conscious decision to “Take the Pledge” to stop.

4. "THE PLEDGE" CUSTOM DESTINATION
Our superhero (The Pledge or Mr. Pledge or Captain Pledge) is an intelligent, charismatic and comedic individual that spreads the message of “It can wait”. He’s not over-the-top or goofy. Think of a young Nick Swordsman or Tracy Morgan.
Destination lives on CraveOnline
Video Gallery includes intro to site, superhero, AT&T campaign and includes additional videos with our superhero in action                                               
Superhero “The Pledge” Bio, powers, motto, introduction video, etc
What is AT&T’s “No Text on Board” Pledge?
Texting & Driving Stats
FPO

5. "THE PLEDGE" CUSTOM DESTINATION
Instagram Photo Gallery
“The Pledge” superhero Event Calendar – where will he appear next?
#itcanwait twitter feed
See Who’s taken the Pledge gallery and “Take the Pledge” call-to-action button
Fully branded environment featuring reskin and client ad units driving to AT&T’s “itcanwait.com”
Promoted via co-brands, flash panel, Nav Bar Sponsorship
                                    
FPO

6. offline event – e3 crave island
Sponsorship of Charging station within Crave Island Tent
CraveOnline’s branded entertainment team will interview select celebrities, developers, etc and request that they take “The Pledge”
CraveOnline’s branded entertainment host interviews superhero and takes “The Pledge”
Interview posted on “The Pledge” destination and images from event aggregated on Instagram feed gallery
Branding on select CraveOnline swag
Social promotion
In-video promotion
Crave mobile promotion
Media

7. INSIDE crave island CLUB CRAVE! PHOTO BOOTH FOOD TRUCKS CHARGING
STATION
GAMEREVOLUTION
GAMING LOUNGE

8. Offline event – red carpet premiers
CraveOnline branded entertainment team and “The Pledge” superhero to attend red carpet events and get participants to take the pledge
Custom video of “The Pledge” on the red carpet as correspondent or tossing to our Crave team to make it feel connected
Costumed Superhero to attend red carpet events and interview/urge attendees to take the pledge
Photos aggregated on site from Superhero and event

9. Offline event – comic-con san diego
The Pledge ‘Mobile
Client branded vehicle driven by Superhero passing out swag
Taking pictures and urging attendees to take “The Pledge”
Photo Sessions
Swag Giveaway
Take the Pledge: convention attendees and talent
Interview with CraveOnline team posted on Comic-Con coverage hub and “The Pledge” destination

10. Syndication and distribution
CraveOnline will utilize various interactive products to distribute and syndicate custom content throughout our portfolio of sites.
BRANDED CANVAS
anchorcast
In-banner video
Fully branded environment
Social click outs and share functionality
Single and multi video functionality
HTML 5 Compatibility
Slides up from the bottom of the site
Fully branded environment
Social click outs and share functionality
Single and multi video functionality
HTML 5 Compatibility

11. Promotion & awareness +5MM +1MM +15MM
Custom hub with Facebook share tools
Homepage presence and exposure across multiple sites
Facebook and Twitter shout-outs on key CraveOnline sites
Navigation bar inclusion on CraveOnline
Co-branded promotional units across CraveOnline properties
PR outreach to media outlets and trades

12. mobile solutions 3D CUBE DEMO SWIPER GALLERY
Custom 3D animation
Video, images, editorial and social click outs featured on each side
User can roll, spin and tap to control unit
ADDITIONAL CREATIVE SOLUTIONS:
Mobile Animated Banner
Mobile Overlay
Mobile Countdown Clock
Mobile Anchor/Adhesion Unit
3D CUBE
DEMO

13. mobile solutions SWIPER GALLERY DEMO SWIPER GALLERY
User swipes to move from video to images to editorial
Fully branded environment
Click out to client site to increase awareness and participation
Syndicated content from client including editorial from CraveOnline and GameRevolution
ADDITIONAL CREATIVE SOLUTIONS:
Mobile Animated Banner
Mobile Overlay
Mobile Countdown Clock
Mobile Anchor/Adhesion Unit
DEMO

14. Past TELECOM campaigns
7.2%
Interaction Rate
271%
1.04%
Click-Through
Rate 4x
24.9%
Post Engagement
CTR
Source: eMarketer US Rich Media Ad Metrics, by Industry, Q – Q – Telecom (6.9% IR, 0.28% CTR)

15. Crave reach and consumption
31.7%
22.3%
Brand name is an
indication of quality
Considers self influential
30.7%
25.7%
17.6%
First to own latest video games
Brand loyal
30.1%
27.4%
Buy brands that
reflect style
Frequently advise others on electronics
Source: comScore Media Metrix, Q4 2012

16. 23+ 7.1 161 Audience Engagement 15+ MIN MILLION 80% M21-34
AVERAGE
TIME SPENT
32+ VIDEO VIEWS
23+
PAGES TURNED
161
MILLION
PAGE VIEWS
UNIQUE VISITORS
7.1
Ranked 1st by 18%
among competition
Source: comScore Media Metrix, Q4 2012

17. CRAVEONLINE’S Male SITES OFFER THE HIGHEST REACH
MONTHLY
UNIQUES
21M
MONTHLY
UNIQUES
20M
MONTHLY
UNIQUES
14M
MONTHLY
UNIQUES
6.2M
MONTHLY
UNIQUES
3.2M
MONTHLY
UNIQUES
Source: comScore Media Metrix, Q4 2012

18. Industry recognized leader
Award-Winning Creative Solutions
AWARDS
WINNER OF MORE THAN 15 AWARDS FOR BEST CREATIVE SOLUTION
Best Creative Resident Evil: Afterlife 3D
Cross Video Offline to Online Campaign EA MMA Fighter Exchange
Best Video Sponsorship EA MMA Fighter Exchange
Best Use of Display Advertising DVD Release of Transformers 3: Dark of the Moon
Best Video Destination-Branded The Grind
Best Original Video Scripted Show/Series The Grind
Best Creative Video Resident Evil: Retribution

19. THE ALL NEW CRAVEONLINE !
What’s coming up in 2013
THE ALL NEW CRAVEONLINE !
ALL NEW FEATURES!
User-friendly, better organized content
New IAB ad opportunities (HTML5 ready)
Enhanced video offering
More pre-roll opportunities
Launch of all-new channel categories – Tech, Life & Style
Increasing our presence at key events across country
Greater online/offline partnership opportunities

20. David Amdur Account Executive 646-461-9060 x2408