1. Automotive Services: Steering the Industry Toward Workforce Solutions
Moderator:
Welcome to “Automotive Services: Sterring the Inductry Toward Workforce Solutions.” Hello, my name is Enter Name Here, with you today on behalf of Workforce3 One – a unique, new partnership between the Employment and Training Administration, the Center for Employment Security Education and Research (CESER), which is the 501c3 affiliate of the National Association of State Workforce Agencies (NASWA), and the National Association of Workforce Boards (NAWB). Workforce3 One is dedicated to advancing the development of a demand-driven workforce system focused on emerging and high growth industries.
We are particularly pleased that you have made yourselves available to participate in this premier event with us. I’ll spend just a few minutes addressing our agenda and some logistics for today’s session before turning you over to our presenter(s), and beginning our session in earnest.
Let’s get started! (ADVANCE SLIDE)
May 24, 2005

2. Virtual Classroom Layout
Presentation Slide Area
Attendee List
Moderator:
I’d like to take a moment to show you the layout of the virtual classroom.
There are three main areas that I would like to call to your attention:
The Attendee List on the left of your screen displays a list of all attendees to this webinar.
The Chat Room, also at the left of the screen, allows you to ask questions, or make comments during the webinar. We are using a ONE WAY conference call for the audio portion of this webinar – you can hear the presenters, but they cannot hear you. Due to the large number of attendees, and to control background noise and interruptions, we’re going to rely on this CHAT feature to solicit your questions throughout the session. Those attending with a group will want to designate a “scribe” to represent your group by entering questions as they occur ANYTIME throughout the session. Your questions are automatically transmitted to the presenters and will be answered during dedicated question and answer periods.
The Presentation Slide Area is where the main content for the webinar will appear. This area will be the main focus of your attention throughout the webinar.
(ADVANCE SLIDE)
Chat Room
The Demand-Driven Workforce Investment System

3. Submitting Questions
Chat Room
Enter questions into the Chat Room (located in lower left corner of the virtual classroom).
To submit a question or comment, type the question in the text box and click the arrow button.
Your name, the text “(Submitted Question)” and your question will appear in red on your screen, indicating successful submission.
Questions are directly transmitted to presenters – other participants will not see your questions.
Moderator:
If you would like to submit a question or comment anytime during the presentation, please enter that question into the chat room. The chat room is located in the lower left portion of the virtual classroom.
To submit a question, type the question in the text box and click the arrow button to submit.
When you submit a question, your name, the text “(Submitted Question)” and your question will appear in red on your screen, indicating successful submission. Note that Questions are directly transmitted to presenters – other participants will not see your questions.
Again, please be sure to enter your questions at ANYTIME throughout our session. We’ll make time to answer as many of them as possible during the session.
(ADVANCE SLIDE)
Text Box
Arrow Button
The Demand-Driven Workforce Investment System

4. Practice
In the chat room, please type the name of your organization, your location, and how many people are attending with you today.
The Demand-Driven Workforce Investment System

5. Access to Webinar Materials
Materials and presentation slides used in this webinar will be available for download from the Resources & Information section of the Workforce3 One Webspace.
All webinars are recorded and available for viewing after the event. Recorded webinars will be posted to the Multimedia Information/Self-Paced Learning section of the Workforce3 One Webspace.
Moderator:
Please note that all materials and presentation slides used in this webinar will be available for download from the “Resources” section of the Workforce3 One Webspace at
Also, all webinars are recorded and available for viewing after the event. Recorded webinars will be posted to the Skill Building section of Workforce3 One, and filed under “Self-Paced Learning.”
(ADVANCE SLIDE)
The Demand-Driven Workforce Investment System

6. Ben Kushner Industry Lead for Automotive Services High Growth Job Training Initiative ETA/USDOL
The Demand-Driven Workforce Investment System

7. Brief history of our initiative
Agenda
Introductions
Brief history of our initiative
Workforce challenges identified by stakeholders
Investments made to address those challenges
Grantee participant presentations
Question and answer session
The Demand-Driven Workforce Investment System

8. Today’s Panelists
Ben Kushner Industry Lead for Automotive Services, High Growth Job Training Initiative, USDOL
George Arrants Corinthian College and Snap-On, Inc.
Bryan Albrecht Gateway Technical College, Kenosha, WI
Cameron Hightower Shoreline Community College, Shoreline, WA
The Demand-Driven Workforce Investment System

9. About You?
Poll #1: Do you currently work with employers who hire automotive service technicians?
Yes No
Poll #2: Are any dealerships on your local or state workforce investment boards?
Intro to Webinar Format here, cover question submission process.
The Demand-Driven Workforce Investment System

10. Why Automotive Services as High Growth?
Poll #3: According to 2002, 10-year estimates, how many automotive service technicians will be hired each year to fill new jobs and replace workers who retired or left the field?
10,000 per year
28,000 per year
32,000 per year
50,000 per year
The Demand-Driven Workforce Investment System

11. President’s High Growth Job Training Initiative
Why is the Automotive Services Sector included as a high growth industry?
Automotive Technicians and Repairers: 1,038,000 workers (2002 figures)
An estimated 319,000 new technicians and mechanics are needed between
The Demand-Driven Workforce Investment System

12. High Growth Job Training Initiative Process October 2002 – April, 2004
Executive Forum
Workforce Development Forum
Web Tool Validation Process
Automotive Industry Conference Calls
Strategic Development Team Meeting
Solutions Meeting
The Demand-Driven Workforce Investment System

13. Workforce Challenges Identified by Stakeholders
Image and Promotion
Diversity of the Workforce
Capacity and Instruction
The Standardization of Training and Education
The Demand-Driven Workforce Investment System

14. Addressing the Challenges ETA invested over $11.9 in 11 projects
Found at this url:
Automotive Youth Educational Systems:
$600,000
Auto Alliance International Vehicle Production:
$5 million
Automotive Retailing Today:
$150,000
ASE Bilingual Outreach Program:
$300,000
Eastfield College:
$837,424
Gateway Technical College:
$900,000
Girl Scouts of the USA:
$200,000
Shoreline Community College:
$1,496,680
Pennsylvania Automotive Association:
$95,000
U. S. Hispanic Chamber of Commerce Foundation:
$136,000
$2,200,000
The Demand-Driven Workforce Investment System

15. Your Automotive Training?
Poll: Do any colleges or technical schools on your list of eligible training providers serve automotive service technicians?
Yes No
Poll: If yes, are the schools certified by the National Automotive Technicians Education Foundation (NATEF)?
Yes, they are certified by NATEF
No, they are not certified
I Don’t Know
I answered “No” the previous poll
The Demand-Driven Workforce Investment System

16. Gateway and Shoreline Projects
Both projects address the workforce challenge:
Standardization of Training and Education
Both include Job Corps as a key stakeholder
Gateway aims at accreditation for instructional programs
Shoreline trains technicians toward their industry-based certification
The Demand-Driven Workforce Investment System

17. Gateway Technical College
Upgrading the Nation’s Automotive Programs: A Partnership Among Education, Industry, and Government
The Demand-Driven Workforce Investment System

18. Project Partners
The Demand-Driven Workforce Investment System

19. Workforce Issues Addressed by the Grant
Certification of Trained Instructors Automotive Service Excellence (ASE) standards (for technicians) set by the industry
Standardization of Education and Training National Automotive Technicians Education Foundation (NATEF) certification for training programs and schools. (
The Demand-Driven Workforce Investment System

20. Train-the trainer resources for NATEF certification.
Project Goals
On-line training courses for automotive instructors (NATEF requirement).
Train-the trainer resources for NATEF certification.
Update Evaluation Team Leaders (ETL’s).
Assist Job Corps center in achieving NATEF certification.
The Demand-Driven Workforce Investment System

21. As of today: Project Outcomes
Several Job Corps sites visited for evaluation and inventory.
Marketing materials created and distributed.
Training website created and linked to project website (
Melior web-based training modules up and running
Project featured in various publications and at state and national conferences.
Project Evaluation techniques drafted.
The Demand-Driven Workforce Investment System

22. NCATC Spring newsletter Press releases Conference presentations
National Exposure
NCATC Spring newsletter
Press releases
Conference presentations
DOL website
The Demand-Driven Workforce Investment System

23. Please enter your questions into the Chat Room!
(ADVANCE SLIDE)
Please enter your questions into the Chat Room!
The Demand-Driven Workforce Investment System

24. Poll
FACT: The National Institute for Automotive Service Excellence (called ASE) certifies automotive technicians who have received training, built up experience, and taken one of the qualifying exams. When a technician passes exams for eight disciplines, they are considered a master technician. This can take about 6 – 8 years of training.
Poll: What salary do you suppose a typical master technician makes each year?
$60,000;
$80,000;
Over six figures
The Demand-Driven Workforce Investment System

25. Shoreline Community College DOL/ETA Grant
Cameron Hightower Shoreline Community College, Shoreline, WA
The Demand-Driven Workforce Investment System

26. GST curriculum to meet NATEF certification requirements
What We Plan To Do:
GST curriculum to meet NATEF certification requirements
Create Skills Panel
The Demand-Driven Workforce Investment System

27. 50 out-of-school or at-risk youth or dislocated workers
What We Plan To Do (Cont’d):
50 LEP students
50 out-of-school or at-risk youth or dislocated workers
Incumbent worker training for 75
The Demand-Driven Workforce Investment System

28. Automotive Services is a High Growth industry sector
Why We Are Doing It:
Automotive Services is a High Growth industry sector
SCC’s nationally acclaimed Professional Automotive Training Center is committed to supplying industry demand-driven training needs.
SCC’s Career Education Options program is committed to supporting out-of-school youth, dislocated workers, and other underemployed populations.
The Demand-Driven Workforce Investment System

29. Why We Are Doing It (Cont’d):
NATEF-certified GST program + ASE-certified technician = Good Jobs/Good Pay.
Career training pathways in high growth/high demand automotive industry = lifelong career advancement, wage gains and job security.
The Demand-Driven Workforce Investment System

30. What We Have Already Done:
Working with University of Missouri Instructional Materials Laboratory
Linkage with King County Workforce Development Services, King County O-S-Y Consortium and others to recruit and support students in job training programs resulting in automotive employment/internship.
Association with State Job Corps Centers and National Advanced Automotive Training Job Corps Center.
The Demand-Driven Workforce Investment System

31. What We Have Already Done (Cont’d):
National curriculum development organizations have been contacted to develop GST instructional materials.
Skills Panel for automotive incumbent workers had first meeting.
Technician training on fuel alternative hybrid vehicles with Snap-On, Inc. and Toyota Motor Sales USA.
The Demand-Driven Workforce Investment System

32. What We Have Already Done (cont’d):
Regional curriculum development organization has submitted proposal to develop career pathways for incumbent automotive workers
Brokering relationships and partnerships with other Automotive grantees
The Demand-Driven Workforce Investment System

33. Please enter your questions into the Chat Room!
(ADVANCE SLIDE)
Please enter your questions into the Chat Room!
The Demand-Driven Workforce Investment System

34. Goals For Now And The Future
How can we develop collaboration among grantees and other major stakeholders?
How can your workforce activities be augmented by these investments?
How can your workforce activities support the investments?
Can these projects be replicated locally in your area?
The Demand-Driven Workforce Investment System

35. Final Poll
According to the National Automobile Dealers Association (NADA), what is the combined total sales figure for service and parts at all franchised dealerships in the USA?
$850 million
$8.5 billion
$85 billion
The Demand-Driven Workforce Investment System

36. Please enter your questions into the Chat Room!
(ADVANCE SLIDE)
Please enter your questions into the Chat Room!
The Demand-Driven Workforce Investment System

37. Where Can You Find More Information?
Business Relations Group DOL/ETA Website:
One-page summaries of automotive grants:
Automotive Services Industry Profile:
Gateway Technical College Project Website:
Shoreline Community College Website:
The Demand-Driven Workforce Investment System

38. Share Your Ideas with Your Peers!
Share your demand-driven strategic plans, models, innovations, resources, and ideas!
(ADVANCE SLIDE)
Submit your content to Workforce3 One at:
The Demand-Driven Workforce Investment System

39. Access to Webinar Materials
Materials and presentation slides used in this webinar will be available for download from the Research & Information section of the Workforce3 One Webspace.
All webinars are recorded and available for viewing after the event. Recorded webinars will be posted to the Multimedia Information/Self-Paced Learning section of the Workforce3 One Webspace.
Moderator:
Please note that all materials and presentation slides used in this webinar will be available for download from the “Resources” section of the Workforce3 One Webspace at
Also, all webinars are recorded and available for viewing after the event. Recorded webinars will be posted to the Skill Building section of Workforce3 One, and filed under “Self-Paced Learning.”
(ADVANCE SLIDE)
The Demand-Driven Workforce Investment System

40. How To Contact Us:
Ben Kushner Automotive Services High Growth Initiative Lead Business Relations Group Employment and Training Administration U. S. Department of Labor (202)
The Demand-Driven Workforce Investment System

41. Thanks! www.workforce3one.org
The Demand-Driven Workforce Investment System