1. Zach Lipshitz, Davis Fouts, Joe Grossane, Zach Luke
Vodka Market Analysis
Zach Lipshitz, Davis Fouts, Joe Grossane, Zach Luke

2. What is inside Vodka Sorghum Corn Rice Rye/wheat Sugar
Liquid is distilled to 90 percent
Diluted with water to 40 percent alcohol

3. What consumers care about
Price
Quality
Quantity
Taste
Preferences
Happiness
Availability

4. Who’s Consuming

5. Who’s In The Market

6. What makes Vodka stand out
Quicker buzz
Do not have to consume a lot to feel buzzed
Less calories
The phrase “beer belly” sticks out with some consumers
Vodka is easy to mix
Health benefits

7. Substitutes, and Complements
Buffalo wings
Pizza
Cigarettes
Tobacco
Marijuanna

8. Direct Competitors
Beer
Whiskey
Wine
Gin
Baijiu
Tequila

9. Market Power
Products are differentiated, there are certain degrees of quality, brand names (some companies in the market have become powerhouses in the market) .
Barriers to entry, distilling and brewing require a certain skill, making our market an oligopoly.
*Capital is not a barrier to entry - Jen Kohn