1. Strategic planning – it’s future Ted and Marshall’s problem
Saturday, Sept. 30, 2017

3. Are we future Ted & Marshall?
Annual leadership changes with succession planning
Competing priorities – themes vs. priorities
Absence of a “north star”

4. Cincinnati PRSA leadership path
VP Programming  President Elect  President Immediate Past President
VP Programming burnout
President elect role confusion
President ramp up time
Immediate past president role confusion

5. How to create a strategic plan
Find your unbiased moderator
Form your committee – open call vs. selected members
The hard-working volunteer
The long-time, passionate chapter member
The newbie
The complainer
Plan for a half-day session – structure is key
Feed your committee

6. How to create a strategic plan – Part 1
Moderator set-up
Facilitate only
SWOT
Leverage the Post-It notes
Create level playing field
Plan minutes
Walk through the Post-Its, yes, every one
Group where possible – ask for permission to group
“Do we all agree this is our current reality?”

7. How to create a strategic plan
Break out the chocolate

8. How to create a strategic plan – Part 2
Start futurecasting
1 year
3 or 5 years
5 or 10 years
Bring back the Post-Its
Allow minutes

9. How to create a strategic plan – Part 2
Walk through each Post-It note
Ask for buy-in
“Is this a priority for our chapter in the next year?”
“With our limited time and resources, is this something we need to tackle next year?”
Website or new chapter members?
Go through each year in isolation
“Do we all agree this is our preferred future state?”

11. Cincinnati PRSA – Year 1 realities
Created strategic planning – check
Expanded membership, reconnected with PRSSA
Explored rebrand – programming, major events
Explored new website

12. Cincinnati PRSA – Year 3 realities
Clearer sponsorship focus
Improved one-on-one recruitment efforts
Expanded chapter administrator position
Positioned chapter as thought leader on future state of PR/marketing in Greater Cincinnati

13. Cincinnati PRSA – Year 5 realities
Recognition as one of the “big things” in Greater Cincinnati
No longer fighting for attention with AMA, etc.
Fully realized community social outreach
Fully realized reputation management campaign

14. Cincinnati PRSA – Results
Current president, president elect, VP programming met twice to review strategic plan draft
Draft due to the committee in mid-October
Board votes on draft in November
Implementation begins in January

15. Questions?

16. Thanks, past Cincinnati PRSA – you guys are great