1. Story of “Industrial Design” Mr. Tichkule
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2. Once upon a time in a far far land.
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3. There lived a young man named Tichkule
Like all of us,
Mr. Tichkule too wanted to have name and fame
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4. He got a job as a paper cutter, where he has to use a traditional scissor to cut paper into various shapes
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5. He felt that traditional scissors has many limitations.
Not user friendly grip
Less accuracy
Creates fatigue
Short blade
Hurt his fingers the most
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

6. An Idea struck his mind ! And he Worked.. and Worked..
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7. And here it is….
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8. To commercially exploit his new design he contacted a businessman, who suggested him to get Industrial Design Rights over his design, so others cannot exploit his design…
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9. Aakhir Kya hai ye “Industrial Design” ?
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

10. Also an industrial design must be reproducible by industrial means
“AN INDUSTRIAL DESIGN IS THE FORM OF A PRODUCT”
Only the aesthetic/visual form of a product can be filed and protected as an
INDUSTRIAL DESIGN
not the Technical (Patents) nor Distinguishing Features (Trademarks)
Also an industrial design must be reproducible by industrial means
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

11. Picture abhi baaki hai mere dost!
So, is the show over? 
Nope! 
Picture abhi baaki hai mere dost!
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12. What may be the examples of ID?
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13. 2D Designs ID’s Examples:
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14. 3D Designs ID’s Examples:
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15. Animation & Cartoon Characters
ID’s Examples:
Animation & Cartoon Characters
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16. ID’s Examples:
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17. What can an Industrial design do?
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18. Makes a product attractive and appealing
Target specific market segments
Create a new market niche
Strengthen brands
Launch a new style of products and increase consumer’s demand
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

19. Good Design Good Business Good Culture
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20. Industrial Design Protection & Registration leads to?
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

21. Exclusive right to prevent unauthorized copying or imitation by others
Return on investment
Business asset increasing commercial value of a company and its products
Registered design may be licensed (or sold)
Encourages fair competition and honest trade practices
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

22. At last the show gets over
Hurray!
At last the show gets over
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India

23. Thank You.
Designed and Developed by IP Laboratory, MNNIT Allahabad , Uttar Pradesh, India