1. Fca takata airbag recall awareness opportunities
June 2016

2. Leverage KBB.com’s unmatched potential to reach affected model owners and shoppers
Millions come to KBB.com seeking information for specific used models

3. Vehicle valuations are top activities on KBB.com
Shoppers are more likely to find trade-in values on KBB.com than any other site1
Source: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader
Q: For each of the websites you used that are shown below, please indicate which you used to [insert each task]
Base: KBB.com visitors
1. Base: All online buyers

4. 68% of Used buyers used KBB.com during their shopping & buying process
Source: 2016 Car Buyer Journey provided by Autotrader and Kelley Blue Book
Base: Used (n=766, MOE +/- 3.5%)
Q601. What sources did you use to determine the trade in value? (KBB, Autotrader, Edmunds, NADA Guides, Black Book, Other)
Q6a. Please select the names of the specific website(s)/apps that you used

5. OWNERS TEXT LINK
Integrated announcement of recall to potentially affected Owners
Highly visible text link along the trade-in valuation path
Clicks directly to FCA recall site
Appears on every page during valuation, as well as on the final pricing page
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. USED CAR AWARENESS MODULE
Inform shoppers of affected vehicles and promote FCA recall site
Custom rectangle along the Used Car pricing path
Located directly below main content menus on path pages, as well as on the pricing page
Explains recall and next steps for shoppers, including link to FCA recall page
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. FUTURE OPPORTUNITIES
Additional touchpoints that KBB.com can investigate in the coming weeks
CONCEPT
Pricing Page Interstitials* Intercept users seeking trade-in values or pricing for affected models with high-impact messaging
Instant Cash Offer Integration Notifying users interested in receiving a guaranteed cash offer for an affected model
Off-Site Trade-in Module Inform shoppers on FCA websites who are seeking the trade-in value of an affected model
*Interstitial visual is for reference only and not to scale

8. Thank you