1. cabinet.
8/26/2012

2. Agenda Presentation: Public Relations and Outreach Team Introductions
Executive Branch Officers
Cabinet
Announcements
Expectations
Communication, Communication, Communication.
Let’s Talk…
Committee Member Selection
Weekly Reports
Parting Gift

3. Student Government Public Relations and Outreach Team
Cabinet Presentation
August 26, 2012

4. Everyone needs PR and Outreach!
Meet the Co-Chairs!
Andrea Pino
Jasmine Cogdell
Callie Henson

5. We are here to support you…
In order to support you, we need your support!
We are here to help guide you with branding, marketing, advertising, strategy, social media, design, and more!
Clear communication structure
Strengthening the communication between PR&O and Cabinet

6. Your own PR&O representative
Each committee will have a PR&O team representative to tend to your PR need, questions, guidance, etc.
PR&O rep will be your main contact for all PR inquiries
PR&O rep is your connection to the PR&O team
Specialized and specific plans for your committee
Cc on all s

7. Three Main Platforms Strategy – led by Jasmine Design – led by Andrea
Three main platforms to guide your PR&O needs
Strategy – led by Jasmine
Design – led by Andrea
Multimedia – led by Callie

8. Strategy STEP 1: Share STEP 2: Strategize STEP 3: Communicate
STEP 4: Action

9. Design
Design Request Form must be used in order to have a design request completed
Each design request needs to be specific, organized and detailed
Request Form needs to be ed to
A design will be ready within a week, and then another week is needed for edits and feedback
Realistic timelines, clear communication and feedback is necessary in order to have a successful design process

11. Multimedia
Focus on executive branch social media and executive branch website
Social media guidance
Help committees come up with ideas and plans to strengthen social media presence
Can support committees through executive branch social media platforms
Committees are responsible for their specific social media platforms

12. Once our team is finalized, we will contact all committees announcing your specific PR&O representative
In the meantime, please feel free to Jasmine, Andrea and Callie at
Please do not our personal accounts – ALL PR&O inquiries need to go through the PR&O team

13. Clear Communication = Successful PR Results
Any Questions?

14. Will Leimenstoll, Student Body President
Rachel Myrick, Student Body Vice President
Shrija Ghosh, Student Body Treasurer
Nikita Shamdasani, Student Body Secretary
Chris Scanzoni, Executive Branch Chief of Staff
Jason Dunn, Executive Branch Senior Advisor

15. Anna Li
Dinesh McCoy
Brittany Mollica
Becky Crandall

16. Anna Li
Dinesh McCoy
Brittany Mollica
Becky Crandall

17. Cabinet!
Name
Class
Committee/Special Project
A hobby of yours

18. Announcements Executive Branch Open House
TOMORROW, 3 – 5 PM in the Student Government Suite
Every committee/special project must have a representative present for the entirety of the event
Office Hours in the Pit
Every Wednesday from 11 AM – 12PM
Join us!

19. Expectations
Committee chairpeople are expected to attend every Cabinet meeting; Special project chairpeople are expected to attend at least 4 Cabinet meetings
Every committee and special project must submit a weekly report to Anna by 11:59 PM every Saturday.
Communicate regularly – return s to administrators, faculty, EBO, fellow Cabinet chairpeople, and all EAs. (Within 24-hours of initial inquiry is customary).
96%!

20. Committee Selection Thank you for submitting recruitment strategies!
Deadlines:
Application: 5 PM on August 31
Cabinet selection: 11:59 PM on September 3
Notifications sent on September 4

21. Weekly Reports DUE 11:59 PM EVERY SATURDAY
Send to Anna at
Highlights from the week? Disappointments?
What project(s) you working on currently? Are you facing any challenges?
Do you have any upcoming events or projects?
Would you like to collaborate with another committee?
Do you need anything from Chris or the other EBO officers?
When and where is your next meeting?
What are you working on currently?
Do you have any upcoming events or projects?
Would you like to collaborate with another committee?
Do you need anything from Olivia or the other EBO officers?
When and where is your next meeting?

22. Parting Gift
We were involved in doing what many thought to be impossible, putting humans on Earth’s moon. Science fiction writers thought it would be possible. H. G. Wells, Jules Verne, and other authors found ways to get people to the moon. But none of those writers foresaw any possibility of the lunar explorers being able to communicate with Earth, transmit data, position information, or transmit moving pictures of what they saw back to Earth. The authors foresaw my part of the adventure, but your part was beyond their comprehension…
All the Apollo people were working hard, working long hours, and were dedicated to making certain everything they did, they were doing to the very best of their ability. And I am confident that those of you who were working with us forty years ago, were working at least that hard. It would be impossible to overstate the appreciation that we on the crew feel for your dedication and the quality of your work.
Neil Armstrong, July 2009
40th Anniversary of the Apollo Moon Mission