1. Behavioral Psychology
Ivan Pavlov and
B.F. Skinner

2. State Standard Standard 6.1 Understand personality approaches and
theories.

3. Behavioral Psychology studies
observable behaviors, rather than
mental processes.
Ivan Pavlov and B.F. Skinner were
pioneers in this field.

4. Pavlov discovered classical conditioning, when an organism learns a response to a stimulus that normally does not bring about that response.

5. Pavlov found that dogs salivate at the mere sound of a tuning fork if it is rung at feeding time.

6. The meat powder was the unconditioned stimulus.
Salivation was the unconditioned
response.

7. The conditioned response was the salivation at the sound of the tuning fork.
The sound of the tuning fork changed from a neutral stimulus to a conditioned stimulus.

9. View the following commercials and identify the conditioned response manipulated by advertisers.
Subway
Pepsi
Burger King
Hardees

10. Extinction is the diminishing of a learned response.
Example: Alarm Fatigue

11. Video Clips Pavlov’s Experiment The Office Parody of The Office Classical Conditioning at BGSU Pavlov Today

12. B.F. Skinner is considered the father of behaviorism.
Operant conditioning: Process by which people make responses because they have learned that positive or negative consequences are dependent on the response.

13. Reinforcer: Any stimulus that increases a response.
1. Positive reinforcer: Stimulus
added to an environment that
increases a response.

14. Dwight Shrute & Shunning
2. Negative reinforcer: Stimulus
whose removal increases a
response.
Examples:
Dwight Shrute & Shunning
[15 secs.]
The Big Bang Theory
[6:33]

15. “It’s simple. You read books—to learn facts—to get grades—to pass the course—to get a degree. It has nothing to do with thoughts.”
(from A Raisin in the Sun)

16. "Between stimulus and response, there is a space
"Between stimulus and response, there is a space.  In that space lies our freedom and power to choose our response.  In our response lies our growth and freedom." Viktor E. Frankl (psychiatrist and Holocaust survivor)

17. Article Assignment: “How Brainwashing Works” Read the article and explain the connections to Behavioral Psychology.

18. Journal Entry
Describe an example of each in your life and its effect on you:
1. Presentation of a positive reinforcement.
2. Presentation of a negative
reinforcement.