1. BBC Platform Report Quarter 2 2017 Lucy Halkon
Senior Research Executive
3rd August 2017

2. Platform reach All radio

3. All radio share by platform All radio (%)

4. Reach, share, hours by platform AM/FM
Q2 17
39.4m
reach
72.3%
reach
530m
weekly hours
51.3%
share

5. Reach, share, hours by platform All digital
Q2 17
33.3m
reach
61.2%
reach
503m
weekly hours
48.7%
share

6. Reach, share, hours by platform DAB
Q2 17
25.9m
reach
47.5%
reach
357m
weekly hours
34.5%
share

7. Reach, share, hours by platform DTV
Q2 17
8.0m
reach
14.7%
reach
55.9m
weekly hours
5.4%
share

8. Reach, share, hours by platform Online/Apps
Q2 17
10.7m
reach
19.6%
reach
90.7m
weekly hours
8.8%
share

9. Platform reach % by demographic % listening by platform in an average week

10. Platform share by location % listening by platform in car, at home, at work etc.

11. % Reach by Platform by location % listening At Home

12. % Reach by Platform by location % listening In Car / Van / Lorry

13. % Reach by Platform by location % listening At Work / Elsewhere

14. Claimed DAB ownership

15. Claimed listening on mobile at least Once a Week
Q2 17
22.2%
all adults
30.9%
15-24
20.8%
25+

16. Reach trend of people following a radio station on social media (reach 000s)