1. Basingstoke Charities
Gemma Walker

2. Brief Introduction to Client
Basingstoke Charities is a controlling organisation for 28 individual charities dedicated to the provision of ‘gowns, bread and housing for those in need’
The accommodation provided is located at the top of Town Centre (Sir James Deane’s Alehouse's)
The charity is run entirely by volunteers
The accommodation is over 400 years old

3. Target Audience
This project is aimed at the residents of Basingstoke and anybody who plans to live in Basingstoke
I personally think that it would be nice for the people who are lucky enough to be accommodated to explain how much the charity means to them and how grateful they are
From visiting the houses I discovered that each individual accommodated was elderly or physically unable
Not only is their accommodation at the Top of Town but there is also more accommodation around Basingstoke. The elderly or unable would be the perfect target audience for this product because they’ll be able to get in touch with the charity and possibly accommodated too

4. Project Ideas
Firstly I would like to have a meeting with the charity in order for me to find out more information as to what the charity involves and what they do
When making the Promotional video I would like to include things such as: Interviews Footage of accommodation provided for elderly and unable Location shots Names/Titles Company logo watermarked throughout video Information included about Basingstoke Charities Contact Details
These ideas will help my target audience relate to the video because they get to see fully what help is out there for them. They will be able to get in contact with Basingstoke Charities for more information, the video will be 60 seconds purely of footage of accommodation and interviews with residents/founders
I will also be receiving guidelines from each individual charity themselves as what they would like to be included, this will allow me to finalise my ideas as well as working for a client

5. Crew
Gemma Walker: Camera Operator, Pre Production, Post Production, Notes (minutes) Nicole Fettin: Camera Operator, Pre Production, Post Production Emily Chapman: Camera Operator, Pre Production, Post Production Lucas Roberts: Camera Operator, Director, Pre Production, Post Production

6. Timescale
Because my product is for the Mayor of Basingstoke we are on a strict guideline as to when it has to be completed. However the deadline for this project is the 15th July and this doesn’t have to be completed for the Mayor until September. This will allow me time to hand in for my grades but then go back and make it the best it can be for the Mayor.
Before starting any of the production, I will arrange meetings with clients in order to plan dates for the filming
Once all the meetings have taken place I will begin the Pre Production, I plan to have all of this completed within a week (maximum)
Then I will be able to focus all my time on the filming and editing of the final project, once I have a structured film which isn't exactly finished, I plan on sending a rough copy to the Mayor to make sure that the initial ideas have been completed, this will allow me to get feedback from my client and add or delete anything required
Like every other unit that I complete, I will leave myself some time before the deadline to go through and make sure all work is complete for the deadline
I will be delivering my final project to my client on the 15th September 2014 ready for the Mayor’s Variety Show which takes place in October

7. What do we know about this appeal?
Supporting Dial A ride, Young Carers and Basingstoke Charities
Controlling organisation for 28 individual charities dedicated to the provision of “gowns, bread and housing for those in need”
The accommodation provided is located at the top of town, close to the town centre
Run by volunteers
The mayors concern is to preserve the historic part of Basingstoke and maintain the expense upkeep of the dwellings and gardens within the town
Accommodation are over 400 years old

8. What do we want from you?
We want to have a meeting with you to get a better understanding about what your charity involves and what you do
We then want to create a promotional video for your charity which will raise awareness

9. What do we have to offer to you?
As QMC level 3 BTEC Media students we want to be able to produce the best video for you to show to the public
A high quality video that consists of a variety of camera angles/shots to a professional standard
A promotional video allows you to interact with customers to win over their trust as they can see that you're serious about what you do
First impression count for a lot and if your audience find your promotional video interesting then that can only boost your image

10. Benefits of a promotional video
It’s easily shared
Increases recognition
Presents a professional image
Grabs peoples attention
Easier communication
Explains who you are and what you do
Highlights your strengths