1. Promoting Membership Engagement
Sam Christopher Lim
Director, Special Projects, Philippine Franchise Association

2. 3 Pillars Help members grow Promote sense of pride and belongingness
Engage multiple layers of each company

3. Helping MEMBER grow

4. Capacity-building seminars
Building their internal skills & sharing best practice

5. Certified Franchise Executive (CFE) Program

6. International Franchise Conference

7. Helping them find franchisees

9. Regional Franchise Shows

10. How to Invest in the Right Franchise Seminar
PFA Training Center

11. Promoting sense of PRIDE &
Belongingness

13. Promotion of PFA activities

14. Broadcasting of members achievements in PFA’s social media accounts

15. Engaging multiple layers of each company
The President’s Night
Kapihan

17. Franchise Excellence Awards

18. NxtGen in Franchising

20. Engaging multiple LAYERS
of each company

24. Thank You. Sam Christopher Lim
Director, Special Projects, Philippine Franchise Association