1. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

2. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

3. Contents
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

4. Motivations for stakeholder communication (AccountAbility, 2011)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

5. Key considerations for stakeholder communication
Personal characteristics
of stakeholders influence how they receive and assimilate messages, and how they respond.
Potential communication barriers
may prevent stakeholders from receiving, understanding, or answering the message sent.
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

6. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

7. Table 14.1: Overview of responsibility communication formats (1/3)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

8. Table 14.1: Overview of responsibility communication formats (2/3)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

9. Table 14.1: Overview of responsibility communication formats (3/3)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

10. Areas of integrated communication
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

11. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

12. Functions of responsible business communication
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

13. Criteria for good stakeholder communication based on the “ideal speech situation” (Habermas, 2005)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

14. Quality criteria for good stakeholder dialog (AccountAbility, 2011)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

15. Exemplary application scenarios for persuasion in responsible business (O’Dwyer, 2003)
Managers restrict their activities for, and the understanding of, responsible business to a shareholder wealth maximization rationale. They can impede activities which are necessary to become a responsible business, but which are not easily identified as maximizing shareholder value.
Managers form “pockets of resistance” opposing the change toward responsible business.
Managers are not able to form a clear understanding of responsible business, due to conflicting definitions and usages of related terminologies.
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

16. Persuasive managerial arguments for the adoption of responsible business (Aguilera et al., 2007; Shiraishi et al., 2009)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

17. Communication tools for implementation
Policies, codes, and handbooks provide a set of rules, decision mechanisms, and values with which the company must comply as a responsible business Social marketing aims to change or create behaviors conducive to responsible business by using typical marketing mechanisms as a tool Sustainability education aims to provide stakeholders with the necessary attitudes, skills, and knowledge to contribute to responsible business conduct
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

18. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

19. Table 14.2: Stages of behavior change
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

20. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

21. Table 14.3: Competences for responsible business
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

22. Tools for “sharing the word” about responsible business
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

23. Table 14.4: Exemplary types of cause-related marketing (1/2)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

24. Table 14.4: Exemplary types of cause-related marketing (2/2)
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

25. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

26. exercises
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

27. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

28. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

29. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

30. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

31. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

32. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

33. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

34. Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.

35. For feedback or requests regarding this presentation or the book, please feel free to get in touch through Please also check out
Laasch, O. & Conaway, R. (2016). Responsible Business: The Textbook for Management Learning, Competence and Innovation. Sheffield: Greenleaf Publishing.