1. 2.6
Competition for the Entertainment Dollar

2. is total personal income minus personal current taxes.
2.6
What is SEM?
Competition for the Entertainment Dollar
Disposable Income:
is total personal income minus personal current taxes.
Disposable income = gross income - taxes

3. Discretionary Income:
2.6
What is SEM?
Competition for the Entertainment Dollar
Discretionary Income:
is disposable income (after-tax income), minus all payments that are necessary to meet current bills. Money left to spend after necessary expenses are paid such as mortgage, utilities, insurance, food…
Discretionary income = gross income - taxes - all compelled payments (bills)

4. Competition for the Entertainment Dollar
2.6
What is SEM?
Competition for the Entertainment Dollar
There is only so much discretionary income available in today’s economy
The competition for entertainment dollar increases when the economy is in a recession

5. Competition for the Entertainment Dollar
2.6
What is SEM?
Competition for the Entertainment Dollar
The results of a Fortune poll released in May of 2009 showed discretionary spending in America to be at a thirty year low.
In 2014 slightly less than half of all Americans (45%) report spending more than they did a year ago, while 18% report spending less
Regardless of economic conditions, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars with their organization

6. Competition for the Entertainment Dollar
2.6
What is SEM?
Discussion Topic:
Competition for the Entertainment Dollar
Consider what you do with your leisure time…
Where do you spend your entertainment dollars?
What entertainment options are available to you in your community?

7. Competition for the Entertainment Dollar
2.6
What is SEM?
Competition for the Entertainment Dollar
Let’s examine the many entertainment possibilities available to residents in the Denver Metro Area…

8. 2.6
What is SEM?