1. Philp Industries Weekly Summary August 13th - August 19th
Cycle Force Group
Prepared on August 23rd 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Excessive Backordered Units
PO Confirmation Rate
Unfilled by cancel date
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8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
1000 Exercise -amp- Fitness Weight Accessories
$0.00
9000 Cycling Automobile Bike Racks
9000 Cycling Panniers and Bags
9000 Cycling Bike Baskets
9000 Cycling Bike-Mount Racks
9000 Cycling Cycling Computers
9000 Cycling Bike Pumps
9000 Cycling Water Bottles
9000 Cycling Sunglasses
9000 Cycling Drivetrain and Accessories
9000 Cycling Brake Parts and Accessories
9000 Cycling Handlebars- Stems- and Seatposts
9000 Cycling Bike Parking Racks
9000 Cycling Bike Indoor Storage
9000 Cycling Trikes
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9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Ocean City Cruisers (1BNWC)
$0.00
Overade (OVEW1)
Rivel (RIVML)
Rhoads (RHOAG)
Revolution (REVDJ)
Rennrad (RENNU)
Quickpoles (QUIIS)
Quadrabyke (QUAES)
ProFeet (PRPAW)
Promax (PRGL7)
Po Campo (POCBG)
Piranha (PIRAE)
PFIFF (PFIFC)
Pedalite (PEDAD)
Polaris (PDZB9)
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kenda John Tomac Signature Series Nevegal Mountain Bike Tire (B000Q64UFY)
$0.00
Velo 138 mm ErgoGel D3 Handlebar Ends/Bolt On Grips Combo (B01MSKDO4E)
Velo Plush Tour E-Grip Women's Saddle (B01MSKDRDI)
Zoom 620 mm Alloy MTB Rise Handlebar for 31.8 mm (B01MSKDR7Q)
Velo Plush Comp F Saddle (B01MSKDPW8)
Minoura LR960 Magteqs Twin Bicycle Trainer (B01MSKDPUY)
Greenfield KS-TPSB Retrokit - KS-TPSB (B01MSKDP03)
Promax Components Derailleur Cable and Housing 2200/2100 mm (B01MSKDOXX)
Minoura RDA Remote Replacement Mag Unit (B01MSKDOSV)
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
Individual Products
Product
COGS
Change
Out of Stock
Mantis Burmeister Kids Bike, 16 inch Wheels, 10.5 inch Frame, Boy's Bike, B... (B0000ASYF6 / 64016)
$0.00
0 %
PFIFF Adult Carrier Electric Cargo Bike (20-quot- -amp- 26-quot- wheels), Black (B00V6J1CQ0 / PF )
Minoura QR Skewer for Breezer Drop Out Style, Chrome (B00UR9GQWK / )
KHE Bikes CLATCH Crmo 16T Freewheel, Brown (B00UT1E6BO / )
KHE Bikes CLATCH Crmo 18T Freewheel, Brown (B00UT1E7JK / )
KHE Bikes Khe Big V Grey 36H Double Wall Rims (B00UUMZW5Q / )
Panaracer Fat B Nimble MTB Tire, Black, 27.5 X 3.5-quot- (B00UXMDXOK / ZF2735-FAT-B)
Panaracer Fat B Nimble MTB Tire, Black, 29 X 3.0-quot- (B00UXMH0XK / ZF2930-FAT-B)
PFIFF Adult Proven Tricycle (26-quot- wheels), Black (B00V6IZXXY / PF )
PFIFF Classic Adult Tricycle, 24 inch wheels, Dark Blue (B00V6IZZBE / PF NA)
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Increasing Individual Products
Product
COGS
Change
Out of Stock
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Private and Confidential | Philp Industries

13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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