1. Philp Industries Weekly Summary August 6th - August 12th
Little Genie Productions
Prepared on August 17th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks Unfilled by cancel date ASN - On-Time Non-Compliance
PO - On-Time Non-Compliance
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8. Category Activity Category Shipped COGS August 6th - August 12th
Change over last week
6000 Sex -amp- Sensuality Sensual Enhancement
$0.00
6000 Sex -amp- Sensuality Personal Lubricants
6000 Sex -amp- Sensuality Vibrators
6000 Sex -amp- Sensuality Sex Games -amp- Novelties
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9. Brand Activity Brand Shipped COGS August 6th - August 12th
Change over last week
Little Genie (LIUK0)
$0.00
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Little Genie Productions 31 Sexual Favors Game (B002DGTQ4A)
$0.00
Little Genie Bridal Tiara (B01IQPPZF0)
Little Genie Flashing Boa (B01IQPYG8M)
Little Genie Foam Hand (B01IQQA0PY)
Little Genie Bride To Be Tutu (B01IR7JZ9O)
Little Genie Bachelorette Sashes (B01IR7K9SA)
Little Genie Cupcake Set (B01IRGUZPI)
Little Genie Vibrator (B01IRGVDMC)
Little Genie Bride To Be Tiara Set (B01IT7LUMW)
Little Genie Bride To Be Veil (B01IT7M120)
Individual Products
Product
COGS
Change
Out of Stock
Little Genie Love Lickers Warming Oil (Screaming Orgasm) (B0006GT82E / BT.017)
$0.00
0 %
Little Genie Floorplay Erotic Game (B01BWFFW36 / BCD.008)
Little Genie Naughty Bride To Be Tiara Set (B01EWAKAWG / NVC.048)
Little Genie Bride To Be Tiara Set (B01EWAK51W / NVC.046)
Little Genie Bride To Be Tiara (B01EWAK1N4 / NVC.045)
Little Genie Bridal Cupcake Set (B01CWOC5AE / NV.053)
Little Genie Lover's Choice Erotic Game (B01CHI9TM2 / BCD.006)
Little Genie Naughty Cupcake Set (B01CB7FT2I / NV.055)
Little Genie Hot Bod Cupcake Set (B01CB7FSC4 / NV.054)
Little Genie Outrageous Party Mugshots Bachelorette Game (B01BN7QMUK / BG.049)
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Increasing Individual Products
Product
COGS
Change
Out of Stock
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Decreasing Individual Products
Product
COGS
Change
Out of Stock
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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