1. Seasonal Allergies: Social Listening

2. Agenda Keywords: Allergies Seasonal allergies Sneezing
Itchy eyes
Watery eyes
Allergy symptoms
Allergy relief
Allergy treatments
Allergy tips
Pollen
Pollen AND allergies
Purpose: To carry out social listening in order to gain insight into the voice of seasonal allergy sufferers on social media.

3. Dashboard

4. Who is On Social?

5. What are they posting?

6. When are they posting?

7. Who are the influencers?

8. This is how our industry talks about allergies
Content: Educational
Tone: Informative

10. This is how our audience talks about allergies
Content: Memes, jokes
Tone: Humorous, sarcastic

12. Let’s talk to them the way they’re into…