1. guess who’s coming to dinner?
Gabe Zichermann
CEO, rmbr
the arrival of a new casual game consumer

2. Picture It: Seattle. 2001. Bejeweled ascends.
Respect my hotness!
Bejeweled ascends.
Rallying cry: casual games are different.
Consumer can’t be an year old boy!
The media loves a good story.

3. So, who was the casual gamer?
Just call me Casual Cathy
50%: FEMALE
75%: 35-60
30%: INCOME >$75K
40%: COLLEGE EDUCATED
20%: RETIRED

4. So, who is the casual gamer?
50%: FEMALE
75%: 35-60
30%: INCOME >$75K
40%: COLLEGE EDUCATED
20%: RETIRED
50%: MALE
20%: <35
70%: INCOME <$75K
60%: NO COLLEGE
80%: WORKING

5. 2007: Cathy’s Saturation Point?
30-40M unique women per month?
Only 90M American women are online!

6. Where’s the Growth?
Kids Under 12
Youth 13-24
Men 18-34
Everyone else

7. Kids Under 12 1M REG, 7M UNIQUES $45M/YR REV (TOTAL)
23.5M VISITS ONLINE
1.2M 2-11/DAY ON TV
700K REG, 12M UNIQUES
$60M/YR REV ONLINE
460K UNIQUES/MO
8M TV VIEWERS / WEEK

8. Youth: 13-24 5M UNIQUES 250K UNIQUES, 20:00 AVG VISIT 6:00 AVG VISIT
$77M REVENUES
5M UNIQUES
6:00 AVG VISIT
2M UNIQUES, 30:00 AVG VISIT
65M UNIQUES, 25:00 AVG VISIT
$500M+ REVENUES

9. Men 18-34 140K UNIQUES, 10:00 VISIT 1100 DEVS, 2400 GAMES
31M UNIQUES, 14:00 VISIT
10,000+ APPS
13M UNIQUES, 10:00 VISIT
2800 GAMES
10M XBL USERS
100 GAMES

10. Applications that use game design and mechanics to make them fun
Everyone (Else)
FUNWARE
Applications that use game design and mechanics to make them fun
WIDGETS
Social Games
Social Network Games

11. So who is the Casual Gamer?
who isn’t?

12. Gabe Zichermann CEO, rmbr gabe@rmbr.com
flickr stock photos by:
clappstar
strike down productions
AMagill
ffreakazzoid