1. Marissa Towell September 30, 2013
Advertising Manager
Marissa Towell
September 30, 2013

2. Job Description
Responsible for creating a company’s advertising campaigns, and helps with the budget of the campaign and staff.
An advertising manager oversees the advertising activity of a business.
During a specific advertising campaign, they must estimate the campaign's budget and approve the advertising material, as well as evaluate the campaign's overall performance following its conclusion.

3. Also Known As... Promotions Director Advertising Director
Marketing Director
Retail Advertising
Sales Manager
Advertising Sales Manager
Marketing and Promotions Manager
Marketing Manager

4. Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing (IMC)
Advertising campaigns appear in different media across a specific time frame

5. Education
4 year bachelor's degree in advertising, journalism, or marketing
Courses include media strategy, account services, advertising planning, creative strategy and ad design
2-4 years of experience

6. Traits Creative Good sales skills Good communication skills
Strong knowledge of music
Advertising experience
Be able to speak in public
Able to problem solve
Management skills

7. Salary Average salary- $71,892 More than 50% earn $59,725-$87,010
Best-paid 10 percent in the field made more than $100,000
The best-paying jobs are in Framingham, Massachusetts, San Francisco, and New York City.

8. Britney Spears
Poster includes colors and symbols to match the title of the album. The deep red and font are normally associated with a circus.
Britney Spears is in big bold lettering which indicates who the artist is. There are no images of Britney Spears on the poster, but this is because she is known around the world and there is no need for self-promotion
One of her top songs is listed, so those who enjoyed the song will be keen to buy the whole album

9. Florence and the Machine
This is a striking advertising image as there is a strong contrast between the red of her hair and the grey background.
Florence and the Machine are written in white font and stand out from the grey background
The advertisements has various advertisement on it including HVM and iTunes, which is a great way to promote yourself and your single.

10. Florence and the Machine
The main focus is the image used, which illustrates the type of artist Florence and the Machine is. The image is very striking, a pair of leather lungs surrounded by flowers and birds, linking back to the style of the band; natural, vintage, and indie.
The advert is very effective, letting the fans see the different and quirky ideas Florence's album holds in store for them.
The name of the band is very clear, and at the bottom of the page shows the popular songs and how the album is limited, making the buyers want it before it’s sold out

11. EVERYBODY’S Management
Everybody’s Management works in partnership with music artists. We provide our clients with creative support alongside strategic business understanding.
ARTISTS WE REPRESENT:
Keane
Laura Marling
Mumford and Sons
Duologue
Wolf Gang
Arthur Beatrice
Willy Mason
Famy

12. WANTED: Advertising Manager for EVERYBODY'S Management
Hours- 9am-6pm (Mon.-Fri.)
Salary-$80,000 a year (min. 3 years experience)
Must have a Bachelors in Advertising or Marketing

13. Elements of Music
Typically need an understanding of each of the elements
Timbre- the character or quality of a musical sound or voice as distinct from its pitch and intensity
Helps determine style and color of a piece

14. Bibiliography