1. Bounty Offers 2016

2. Bounty is the UK’s largest and most established parenting club
Over 50 years of engagement with mums through Bounty packs containing relevant information and samples
A truly unique multi-media proposition to accompany mum throughout her motherhood journey.
Bounty Offers was launched to accommodate a growing market of digital savvy mums who were purchasing online.

3. Bounty Audience
Bounty Offers has a constantly renewed audience of mums, as nearly 50,000 new births occur each month. Data is collected through pack redemption, confirmation of birth at bedside, Bounty.com sign up and App call to actions.
A 3 months recency ensures that the keenest buyers are included within the database.
Our database is split into life stages to allow relevant offers and products to be targeted to key stages in mum and baby’s development:
Maternity
0-6 months
6-12 months
12-24 months
24-36 months
Bounty 1st Time Mums accounts for 59% of all open rates.

4. Bounty Offers
We have a large database of opted in mums , if she does not actively click on an offer in 3 months she is removed form the base – leaving only the keenest buyers.
420,000
43,000
16,500
an engaged audience of 420,000 receiving relevant offers for their child
unique visitors a week.
The 2nd most visited place on bounty.com
transactions generated per month by Bounty for our partners for 2016
16%
£42.00
15%
Average open rates (Q2 2016)
is the average order value (Q1 2016)
Click through rate (Q2 2016)

5. Bounty Platform 4 Key Search Functions Categories
Different search functions allows mum to find products for her baby with ease
Categories
Responsive categories to be added in relation to seasonality and events
Clean Up/ Nesting, Treats for mum, Seasons, Babies 1st Christmas, Back to School

6. Driving Engagement & Sales
Newsletter circa 993K mums
Offer of the week
Traffic Drivers on Bounty.com
s & Subject lines

7. Questions? Rebecca Dingwall Affiliate Sales ExecutiveE: