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Home décor for the modern you.

Published byDerick Ryan Modified over 6 years ago

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Presentation on theme: "Home décor for the modern you."— Presentation transcript:

1 Home décor for the modern you

2 What is the idea? Creating a modern line of housewares for a young demographic

3 Why? Expanding our housewares business

4 How? New target market: 25-35 year olds Secondary markets:
New customers Customer loyalty Secondary markets: College students Budget shoppers

5 What kind of line? affordable fresh modern clean fun

6 All you need to style your first home
furniture tableware home décor bedding bath

7 Where will it be retailed?
A mass retailer appealing to a younger customer Through a Martha store Online

8 Will it compete with MS lines?
Martha Stewart Everyday: (mature customer) Martha Stewart Collection: (higher priced, mature customer)

9 Design your life!

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