1. Year 10 English exam 2015 There’s no need to feel like this:

2. Two parts Animal Farm essay
Creative/persuasive response – To Kill a Monckingbird or Persepolis

3. Creative / persuasive options
A piece from Scout’s perspective, reflecting on the events surrounding TR
A letter from the judge to a friend
A piece from an elderly Mayella Ewell’s perspective
A persuasive piece about the veil
A response to an image from Persepolis

4. Persuasive writing The writer Persuasive writing Audience/reader
Message

5. Appeals to ethics and values
Aristotle – 384 BCE – 322BCE
Appeals to ethics and values
Ethos
Pathos
The Art of Persuasion
Logos
Emotional appeals
Appeals to logic

6. Aristotle’s theory of persuasion in action
Ethos: the source's credibility, the speaker's/author's authority
Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.

7. Ethos
Ethos (Credibility), or ethical appeal, means convincing by the character of the author.
Earn audience respect
You are someone worth listening to
You are an authority on the subject

8. Pathos
Pathos (Emotional) means persuading by appealing to the reader's emotions.
Emotional appeals through language choice
Enhances an argument.
Comedy/tragedy
Anecdote, evocative language, sensory imagery

9. Logos Logos (Logical) means persuading by the use of reasoning.
Aristotle's favourite
Persuasive reason used to back up your claims.
At the heart of an argument
Thread, structure – internal logic
Data, statistics
Rational thought

10. Aristotle’s Triangle and persuasive writing
The writer
The reader
The message
Message
Ethos
Pathos
The Art of Persuasion
Logos

11. Pathos – The Audience/reader The Art of Persuasion – the message
ethos (ethical appeal): Appeal to the credibility and authority of a speaker. Using ethos, a writer can convey trustworthiness through tone and style as well as by establishing her credentials in a field. An author’s reputation can also influence pathos.
Ethos – the writer
Pathos – The Audience/reader
The Art of Persuasion – the message
Logos – The message
pathos (emotional appeal): Appeal to an audience’s heart and emotions. An author or speaker using pathos seeks to persuade someone emotionally using personal connections, stories or testimonials, and maybe spirituality. Pathos can aim to evoke hopes and fears and often employs figurative language.
logos (rational appeal): Appeal to the audience’s logical reasoning ability. Examples of logos include facts, statistics and anecdotes.