1. More4
Quarterly Update
Q2 2017

2. More4 Highlights
More4 reaches more ABC1 Adults than Sky 1, Sky Living and ITV4
More4 garnered the 12th highest share of commercial channels for both ABC1 Adults and Women in Q2 2017
More4 has an impressive ABC1 profile of 47%, which is higher than ITV1, ITV2, ITV3, ITVBe, Sky 2, Channel 5 and 5Star
More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper) COMBINED
No.1 rating programme on More this quarter was the Outlander, followed by The Good Fight
Sources: BARB/Advantedge Q2 2017, GB TGI, 04/16-03/

3. Audience Insight

4. More4 profiles an older, upmarket female audience
Source: BARB/Advantedge, Q Profile base=All adults.

5. More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4
Source: BARB/Advantedge Q , reach condition = 3 consecutive mins. ABC1 Adults.

6. Average Daily Reach/AIR (Adults)
More4 reaches more adults than The Times, The Guardian, and i (Newspaper) combined
Average Daily Reach/AIR (Adults)
(000’s)
Source: BARB/Advantedge, Q reach condition= 3 consecutive mins. GB TGI (04/16-03/17)

7. Highest Rating Programmes
ABC1 Adults
Programme Title
000’s 1
OUTLANDER
526 2
THE GOOD FIGHT
407 3
GRAND DESIGNS AUSTRALIA
226 4
WALKS WITH MY DOG
225 5
SELLING HOUSES WITH AMANDA LAMB
213 6
THE TEAM
211 7
HUNT FOR THE ARCTIC GHOST SHIP 8
VET ON THE HILL
203 9
MY FLOATING HOME 10
CLEOPATRA'S LOST TOMB
202
Source: BARB/Advantedge, Q2 2017, Highest occurring prog. title

8. Highest Converting Programmes
ABC1 Adults
Programme Title
Index 1
FILM: SUNSHINE ON LEITH (2013)
142 2
SPYING ON HITLER'S ARMY:THE SECRET RECOR
126 3
THE SECRET LIFE OF 4, 5 & 6 YEAR OLDS
125 4
POP, PRIDE AND PREJUDICE
124 5
THE BILLION POUND HOTEL
122 6
SHAKESPEARE'S TOMB
121 7
THE MYSTERY OF THE CROSSRAIL SKULLS
118 8
SPIN
117 9
IT WAS ALRIGHT IN THE 1960S
116 10
IT WAS ALRIGHT IN THE 1980S
114
Source: BARB/Advantedge, Q2 2017, indexed against all adults, Highest occurring prog. Title.

9. More4 viewers are commercially receptive
Are commercially receptive, saying they enjoy the ads as much as the programmes (index = 135), advertising gives them something to talk about (index = 133), and helps them choose what they buy (index = 145).
An image conscious group, they are 27% to say usually shop in the best outlets,” and “When I go out, I want to look elegant,” 31% more likely to say“I wear designer clothes,” and 24% more likely to say “I have a very good sense of style.”
See themselves as influencers and early adopters, saying that people tend to come to them for advice before buying new things (index= 116) and when they see a new brand they often buy it to see what it’s like (index= 111).
Source: GB TGI Apr – Mar 2017 base = all adults, viewers defined as all adults who state M4 as 1st or 2nd favourite channel.

10. Coming up in Q3 2017 Outlander Starts July 2017
The Yorkshire Dales And the Lakes
Starts
July 2017
Dicte – Crime Reports (Walter Presents)
Starts
July 2017