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Audience Profiling
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Audience
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Audience
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Audience
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Audience
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Audience
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Audience
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Basic Audience Analysis
Each of the following considers politics, but notice how the audience differs: Blog Blog II C-Span Onion Jib-Jab
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Consider the types of readers:
Primary readers Action Takers Secondary Readers Advisors Tertiary Readers Evaluators Gatekeepers Supervisors From Johnson-Sheehan, Technical Communication Today, 2nd. Ed. P. 43
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Analysis Determine what agenda the author has
Consider who is likely to: Encounter the text Read the text Be affected by the text Discuss the text Refer to the text When making a claim about your analysis, always use plenty of examples from the text!
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