1. Mark Brevard Community Outreach Coordinator New England Donor Services
Public education: growing donation by collaborating with your Organ Procurement Organization
Mark Brevard
Community Outreach Coordinator
New England Donor Services

2. Authorization Performance 2012-2016

3. Collaboration within the OPO
OPO leadership
Hospital Relations
Family Services
Public education

4. OPO Leadership Authorization is an organization-wide goal
CEO engagement in community outreach
Community outreach is a standing agenda item at staff meetings
Reporting structure

5. Hospital Relations Hospital Organ Donation Committee attendance
Transplant center relationships/living donation
Multi-cultural affairs department relationships (Diversity Office)

6. Family Services Coordinators
Attend FSC meetings
Completed authorization training
Strong FSC relationships results in occasional consult prior to initiating donation discussion with family
Development of future volunteer staff

7. The FSC Role & authorization
Jill Stinebring, RN, BSN, MBA
Regional Director, New England Donor Services

8. Staffing for authorization
In the past, authorization conversations led by Donation Coordinator
Family Services Coordinator position added in 2010 but no clear direction about who should lead donation conversation
In 2013, FSC-led conversations made a priority; also began closely tracking data

9. % FSC-led conversations by year

10. FSC vs Non-FSC authorization results 2011-2016

11. Authorization as a priority
Organizational goal
Primary FSC role & dispatch strategies
Evaluating “all” conversations not just medically suitable

12. Authorization as a priority – Organization Goal
Vital to have leader committed to authorization
Communicate this commitment to entire organization and externally
Everyone pointed to authorization

13. Authorization as a priority – Primary FSC and dispatch
In 2015 we designated a Primary FSC each day (PFSC)
Responsibilities include:
Prioritizing FSC-led conversations depending on donor type
Ensuring every conversation includes and FSC

14. Authorization as a priority – Evaluating “all” conversations
Must have easy access to reliable data
Allows for larger number of conversations to be evaluated
Easier to identify OFI, especially within hospitals

15. Overall authorization results by year

16. # donation conversations by FSCs

17. 2017
NEDS affiliation resulting in creating the FSC role in another DSA
Results:

18. Public Education
Media and related events
Large-scale events

19. Benefits of collaboration (examples)
The Wish
The Black Nurses Association
The Links
Radio programming
OPO staff meeting presentations

20. The Wish

21. Black Nurses Association

22. LINKS Organization

23. Radio and Television Programming

24. OPO staff meeting presentations